ExpertPlan Expands Payroll Foothold with 5 New Payroll Companies

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ExpertPlan announced it inked deals with five nationwide payroll companies in December 2007, providing each firm with its own fully branded 401(k) product. ExpertPlan now boasts seven new payroll partners since launching its private label 401(k) program within the payroll channel in late 2007. The company, which now has a dedicated sales and relationship management team devoted solely to supporting the needs of its payroll partners, anticipates bringing in over a dozen more payroll companies in 2008.

Donny Sheinwald, ExpertPlan Senior Vice President, Sales

ExpertPlan, a leading provider of private-label recordkeeping solutions, today announced it inked deals with five nationwide payroll companies in December 2007, providing each firm with its own fully branded 401(k) product.

The payroll companies signing up are: Payroll Computing Services (Freeport, NY), Payroll Dynamics (Hauppauge, NY), Payroll Link (Rancho Cucamonga, CA), http:// Pinnacle Business Services (Monterey, CA), and Southland Data Processing (Upland, CA). Having the three California companies on board has resulted in ExpertPlan continuing its expansion of retirement plans on the West Coast.

ExpertPlan now boasts seven new payroll partners since launching its private label 401(k) program within the payroll channel in late 2007. The company, which now has a dedicated sales and relationship management team devoted solely to supporting the needs of its payroll partners, anticipates bringing in over a dozen more payroll companies in 2008.

"Working with payroll companies adds yet another source of distribution to our already diverse private label network of partners," said Ross Brown, Senior Vice President of Sales & Relationship Management.

"Historically, payroll companies have struggled to profit in the already competitive retirement space. Our fully-customized retirement products provide them with a branded 401(k) product they can call their own," said Donny Sheinwald, Senior Vice President of Business Development, who is responsible for ExpertPlan's payroll channel. Both Sheinwald and Brown will be attending the IPPA Sales & Marketing Workshop in Las Vegas February 28-29, 2008.

"We chose to work with ExpertPlan so we can offer our own branded 401(k) program instead of merely offering someone else's product," Southland Data Processing Vice President Renita Bess, who is also the former president of the Independent Payroll Providers Association (IPPA).

About ExpertPlan
ExpertPlan Inc., headquartered outside of Princeton, New Jersey, is the premier provider of private-labeled recordkeeping solutions to asset management firms, TPAs, RIAs, broker dealers, insurance companies, CPAs, payroll companies, accountants and banks that serve 401(k) and other defined contribution plans. The firm's scalable recordkeeping solution can be customized to fully integrate with a client's business and distribution models.

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SANDRA MARQUARDT
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