Greenville, SC (PRWEB) January 22, 2008
Students attending a 3-Day Search Engine Optimization & Marketing Workshop in Greenville, SC will learn search engine rankings is a whole new Internet game. Companies who previously relied on Pay Per Click Advertising (PPC) are learning how to use a "6 Step Process" to create true organic search results on the major search engine and directories saving their companies thousands of dollars.
The mass amount of adverting e-mails that promise "Top Search Results in 30 Days" and "Submit Your Site to 1000 Search Engines."are most likely are using Pay Per Click Advertising to back up those statements? Many Web site owners that have previously been lured in by these promises are now taking the success of their site into their own hands.
When first coming to the workshop students often think that the secret to top rankings is chasing algorithms. Instructor, Tracy Fredrychowski states, "there is a simpler way to make sure a Web site is sucsseful and profitable and it has nothing to do with chasing algorithms. The "6 Step Process" that is taught at The Search Engine Academy of South Carolina is a proven technique that focuses on understanding what is really happening on the Internet today. "
Many Web site owners concentrate so much on what the search engines are looking for they completely forget that the search engines are not their buying audience. Fredrychowski states; "When was the last time a search engine bought a product or service from a Web site? These workshops help the students learn how to attract a visitor while keeping optimization and marketing strategies friendly to the search engines."
Fredrychowski stated; "that SEO Workshops help Web site owners understand that Google has over 200 factors they use to determine ranking. Most importantly attendees learn to optimize a Web site to be search engine friendly first and then learn how to use all the other factors the Internet has available to get qualified visitors to a site, all while staying within the search engines guidelines."
Who is attending?
- Small Business Owners that are frustrated that their competitors have top placement while they struggle to figure out why.
- Webmasters whose customers are looking to them for advice in getting those top spots for their target keyword phrases.
- Professional SEO's that understand the need to keep up to date with all the latest changes.
In conclusion search engine optimization is not all about who has the biggest marketing budget or who has the latest news on changing algorithms it's about learning the latest techniques and strategies to keep competitive in today's Internet world.
For additional information on the 3 Day SEO Blitz coming to Greenville, South Carolina, February 19-21, 2008 visit http://www.searchengineacademysc.com/3-day-blitz-class_agenda.htm
Tracy Fredrychowski, CEO and Professional SEO Instructor,
Search Engine Academy of South Carolina
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