Size Doesn't Matter, Says Paddy Power

Share Article launches advertising campaign starring tiny tearaway

Finding a person of small stature, to star in their recent advertising campaign, was a real tough job according to Paddy Power's new Financial Spread Betting arm,

The new advertising campaign from hangs on the tagline; "Who says you can't make money being short?" It features a 3' 11' model in full city mogul mode being photographed alongside two glamorous models in the back of a stretch limo like a scene just out of the classic film Wall St.

Paddy Power pride themselves on producing fun & innovative advertising that gets noticed and this new 'Being Short' campaign looks set to continue that long tradition. However with the pantomime season in full swing and it being a busy time of the year for vertically challenged models, Paddy Power found short-shrift in their search for a suitable star.

Davin McAnaney, Commercial Manager of, said: "Despite searching high and low, we couldn't believe how difficult it was to hire a little person here in Ireland. It was impossible around Christmas time to get an actor to do the job, when Snow White has seven dwarves in tow at each pantomime the supply is only going to stretch so far. The main thing was finding the right tiny star to fill the boots of a Wall St. mogul in the photos. After all, posing with these gorgeous girls, it is nice work if you can get it."

"In the end Graham Hughes, the model involved, came over to Dublin from London and has done a great job on the campaign. We've had a lot of fun shooting the adverts, the results look great and it just goes to prove that is always prepared to go to new heights to find the right people to do the job."

Paddy Power's theme for the campaign reflects Financial Spread Betting jargon where 'going short' means to bet in favour of falling markets. Financial Spread Betting allows you to bet on the performance of a share or index therefore it is possible to make a sell or short bet on the underlying instrument as well as to make a buy or long bet. Going short therefore permits traders to make money even in volatile or falling markets. Being short in Financial Spread Betting can be a winning strategy.

Michelle Daly - 00 353 1 404 5900 / 00 353 87 952 9050 / mdaly2(at)


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