SmartBrief Signs Agreement to Integrate Lexalytics Classification Solution

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Lexalytics software will be used to classify content used in SmartBrief's industry-specific electronic newsletters.

We are excited to be working with SmartBrief, a proven industry leader, on its classification needs. Classification technology was the next logical step for Lexalytics and the multi-mode classifier we've developed will give our customers the flexibility to deploy a solution that best fits their unique needs

Lexalytics, Inc. (http://www.lexalytics.com), a software and services company specializing in text analytics, today announced that it has entered into an agreement with SmartBrief, Inc. of Washington D.C. SmartBrief will integrate the Lexalytics classification system into its current architecture, allowing it flexibility in classifying content from various sources. This solution provides SmartBrief with the same core technology driving Lexalytics text analytics platform currently used by Fortune 500 corporate marketing professionals, search technology firms and media research companies.

"We were exploring ways to improve how we classify the content used in our industry leading email newsletters. We conducted several tests on our data and found Lexalytics to be at the top of the list when it came to results and affordability," said Chris McNeilly, VP of Software at SmartBrief. "Lexalytics was able to provide a solution that exceeded our expectations in ease-of-integration. We are pleased to be integrating the Lexalytics solution into our data architecture."

Lexalytics' classification solution offers several modes by which to classify information, as well as a toolkit that can help to create, edit and revise taxonomies used in the classification process.

"We are excited to be working with SmartBrief, a proven industry leader, on its classification needs. Classification technology was the next logical step for Lexalytics and the multi-mode classifier we've developed will give our customers the flexibility to deploy a solution that best fits their unique needs," said Jeff Catlin, CEO of Lexalytics. "This relationship will provide us with a valuable resource when it comes to improving upon our analytics products and solutions."

About Lexalytics
Since 2004, Lexalytics, Inc. has been committed to helping businesses extract, analyze and report on any information contained within their servers or accessible from outside data sources such as blogs. Lexalytics solutions offer access to information needed to understand the impact of a company's brand or product messaging, as well as to reduce costs associated with filtering through non-relevant information. Most recently, Lexalytics has begun to offer social media monitoring solutions to PR agencies using the core analytics engine enjoyed by some of the Fortune 500 companies. Visit http://www.lexalytics.com to learn more about the company's products and services.

About SmartBrief
SmartBrief publishes 63 industry-specific electronic newsletters in partnership with leading trade associations, professional societies and corporations. More than 1.3 million professionals in 18 industry sectors rely on SmartBrief to save time and stay informed with essential news and more. For information on partnering, advertising or subscribing, visit http://www.smartbrief.com.

Contact:
Christine Sierra
978-809-9640
christine.sierra@lexalytics.com

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Geoff Spillane

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PAN Communications
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