Multi Credit Bank Rebrands and Changes its Name to Multibank

Moxie TM, Inc., a New York-based brand design and development firm created the new look to complement the improved full service Panamanian bank.

New York, NY (PRWEB) January 17, 2008 -- Multi Credit Bank, the third largest local bank of Panama (Central America), stands out in the marketplace with a new name and identity that reflects its modern, friendly, and innovative approach to banking.

The New York-based brand design and development firm, Moxie TM, Inc., was chosen to create a new identity system, including bi-lingual (English/Spanish) corporate identity guidelines and collateral system to help distinguish the bank in a very cluttered international and Panamanian market.

The renamed, 'Multibank', represents the evolution of the bank as the industry standard for service in the Panamanian banking arena and addresses the melting pot of cultures in the region that includes local natives, young/modern Latin American businessmen/women, older retirees and immigrants from around the world.

"We will make every effort to surpass the expectations of our current customers and add small to medium sized businesses to our client list, by customizing their personal/corporate portfolios," says Raquel Michaan, Director, Multibank.

Moxie TM created the 'tree of life' concept to symbolize Panama's ecological treasures and outstanding biodiversity. "The tree works as a metaphor for the bank as it effectively conveys the message that Multibank will help its clients plant roots for stability and, with each new branch or leaf a customer reaches in life, the bank will be there to assist them grow," says Tammy Vaserstein, Creative, Principal, Moxie TM. The modern, sophisticated typeface reflects a contemporary feel while the use of all lowercase letters indicates approachability and friendliness," she adds. Red was chosen as the bank's predominant color to differentiate it from other banks both internationally and locally and reflect the energy of its culture. The colorful leaves of the tree echo those found naturally in Panama.

The extensive collateral system includes letterhead, credit cards, bank statements envelopes, deposit slips, etc.

"Moxie TM's work successfully communicates Panama's vibrant and passionate culture, while showcasing a modern look of today; their unique concept was in sync with our corporate vision "friendly, accessible, reliable, innovative and Panamanian. " says Michaan, Multibank.

Moxie TM, Inc. (www.moxietm.com) is an international brand design and development firm with offices in New York and Miami.

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