Groupe Express-Roularta Chooses Nstein's Text Mining Engine for its Websites
Roularta Media Group's French subsidiary to rely on Nstein's Text Mining Engine to improve content search and SEO.
Montreal and Paris (PRWEB) January 16, 2008 -- Nstein Technologies Inc. (TSX-V: EIN), a leader in online publishing solutions for newspapers, magazines and online content providers, announced today the signing of a contract with Groupe Express-Roularta (GER), the French subsidiary of Roularta Media Group, Belgium's largest media group. Nstein's Text Mining Engine (TME) will be used to automatically index and tag all content from GER websites.
GER publishes a news magazine, L'Express, monthly business magazines, such as L'Expansion and L'Entreprise, and consumer magazines such as Maison Française and Côté Sud within the home design niche and publishes numerous websites as well. GER chose Nstein to automate the process of enriching its websites content with metadata. By doing so, GER's will reinforce its SEO efforts but as well facilitate its users' navigation experience--suggesting relevant links, related or even paid content.
"Nstein's Text Mining Engine has proven it can meet the increasingly complex needs of the press and media industry regarding content indexing. The reputation of Nstein's e-publishing experts enticed us to do business with them," said Corinne Denis, Director of Web Publications for GER. "It is important that our multi-brand Group optimizes the management of its digital assets, and helps our Web teams improve search functionalities within each website as well as within the complete network," concluded Corinne Denis.
It is also notable that GER has used Nstein's Digital Asset Management solution since 2006.
"We are glad to have this second vote of confidence from GER--as evidenced with this new project," said Luc Filiatreault, President and CEO of Nstein Technologies. "Day after day, companies face the challenge of having to manage growing amounts of content--with limited resources. Nstein's Text Mining Engine was developed to automatically and intelligently link content--therefore allowing it to be even more available, visible and read."
GER is the 16th major media company to have chosen in 2007 Nstein's content management solutions for the media and electronic publishing industry.
Nstein is the online provider of choice for many of the leading French media companies, including: Group Hommell, 20 minutes and 01Net.
About Nstein Technologies Inc.
Nstein Technologies (TSX-V: EIN) develops and markets multilingual solutions that power online publishing for the most prestigious newspapers, magazines, and content-driven organizations. Nstein's solutions generate new revenue opportunities and reduce operational costs by enabling the centralization, management and automated indexing of digital assets. Nstein partners with clients to design a complete online strategy for success using publishing industry best practices for the implementation of its Web Content Management, Digital Asset Management and Text Mining Engine products. www.nstein.com">www.nstein.com
The TSX Venture Exchange does not accept responsibility for the adequacy or accuracy of this release.
The financial value of the contract, on an individual basis, is not financially material to the affairs of Nstein Technologies Inc. The specific financial terms of the contracts can not be disclosed since knowledge of these transaction terms could represent a significant loss of competitive advantage to the Company as competitors would gain access to its pricing model. The Company believes that the disclosure of agreements by means of a press release is necessary to demonstrate the ability of the Company's technology to meet the requirements of its potential clients in the publishing, media and entertainment industries. Further, the completion of these types of agreements demonstrates the ongoing ability of the Company to capture an increasing share of this market and generate market acceptance for its products. The software license revenues resulting from this contract have been included in the Company's fourth quarter results (that ended December 31, 2007).
Any statement that appears prospective shall not be interpreted as such.
For more information:
Investor Relations
Bruno Martel
Chief Financial Officer
Nstein Technologies Inc. .
Tel: 514-908-5406
Media
Rina Marchand Marketing Manager
Nstein Technologies Inc.
Tel: 514-908-5406
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