MagnetMail Adds Multi-Faceted Messaging Functionality to Salesforce

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Real Magnet, LLC, today announced the integration of Salesforce with MagnetMail, its web-based email, RSS and fax marketing application.

Real Magnet, LLC, today announced the integration of Salesforce with MagnetMail, its web-based email, RSS and fax marketing application.

Salesforce.com is an on-demand CRM application that allows customers to manage and share all of their sales, support, marketing and partner information. Salesforce has nearly 40,000 customers.

The integration, listed on Salesforce's AppExchange, allows MagnetMail clients to:

  • Send emails and faxes to clients, prospects and members directly from the Salesforce interface.
  • Seamlessly transfer contact lists and tracking data between the applications.
  • View aggregate and recipient-level MagnetMail tracking data within Salesforce.

"This integration brings together one the most comprehensive direct marketing platforms available and the world's leading CRM application," said Tom Pines, CEO of Real Magnet. "For our joint MagnetMail-Salesforce clients, the result of this integration is a powerful communications engine that makes it easy to reach out to their audiences and manage the entire process within Salesforce."

The MagnetMail integration can be found at: http://www.salesforce.com/appexchange/detail_overview.jsp?id=a0330000004IhNSAA0

About Real Magnet
Real Magnet (http://www.realmagnet.com) is an application development firm with expertise in email technology, deliverability and event management. More than 800 organizations use MagnetMail, its flagship direct marketing product, to communicate with customers and prospects. Real Magnet also is the developer of EmailExam, an email deliverability testing and monitoring tool that identifies deliverability problems before messages are sent. The company is based in Bethesda, Md., and was founded in May 2000.

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