Murad's Top Serum Gets a Name Make-over - Sensitive Skin Soothing Serum

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Murad's signature Cellular Replenishing Serum is getting a new name - Sensitive Skin Soothing Serum.

When skin is dry, sensitive and red, it's a sign that the barrier of the skin has been compromised

Murad's signature Cellular Replenishing Serum is getting a new name - Sensitive Skin Soothing Serum.

Known for its soothing and replenishing properties, the Sensitive Skin Soothing Serum accurately reflects its skin nourishing properties and hydrating benefits.

The Sensitive Skin Soothing Serum(1.0 oz., retail $49.00) infuses instant moisture into the skin. This weightless gel is formulated with ceramides and botanical extracts to plump up fine lines, deliver added suppleness and boost the skin's resiliency. Sensitive Skin has never been soothed like this before.        

The Sensitive Skin Soothing Serum features:
•Hyaluronic acid and plant-derived lipids to attract and retain vital moisture
•Lecithin to help improve the skin's barrier function
•Chamomile and Arnica Extracts to soothe and improve suppleness
"When skin is dry, sensitive and red, it's a sign that the barrier of the skin has been compromised," says Howard Murad, M.D, dermatologist, CEO and founder of Murad, Inc. "The solution to restoring the skin's barrier is to replenish it with humectants which attract water, and lipids that hold the water in."

Murad, Inc. was founded in 1989 by Howard Murad. M.D., recognized as one of the world's foremost authorities in skin health. Based in Los Angeles, CA, the global headquarters are home to the Murad Medical Group, the award-winning Murad Medical Spa, the revolutionary Murad Inclusive Health® Center and Murad Research Labs.

As the pioneer of the doctor-branded skincare movement, Dr. Howard Murad and his research team develop innovative formulas that consumers can access conveniently through the company website, salons, spas and select retail outlets. Murad products are available in over 33 countries worldwide, and are ranked number one as the best selling clinical skincare brand at many locations including Sephora and Ulta.

For more information and other locations offering Murad products and professional services, please call 800-33-MURAD or visit http://www.murad.com.

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KATHERINE LAFRANCHISE
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