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As a factual resource for individual considering undergoing any one of a variety of cosmetic procedures, offers multiple levels of news and information. From in-depth articles on the leading surgeries and treatments including liposuction, Botox injections, rhinoplasty, and breast augmentation to coverage of the latest news developments, the site delivers concise, factual information of practical use to its visitors.

I really can't think of any field that generates more myths and outrageous stories than plastic surgery

Cosmetic procedures were once the purview of the rich and famous, but now more than 16 million Americans annually elect to undergo some type of procedure or treatment to alter or enhance their appearance. At, individuals thinking of joining those ranks can find everything they need to know about key procedures as well as stay current with the latest developments in the field.

Recent news postings to the site covered a computer program developed in Australia that compares a person's index of attractiveness against those of famous subjects like the actress Catherine Zeta-Jones as well as comments by best-selling beauty author Charla Krupp on what procedures deliver the highest return in the long run.

The writers and researchers at not only scan the headlines for useful and up-to-date information, they also maintain a comprehensive library of material on popular procedures. Visitors to the site will find articles on breast reduction and augmentation, tummy tucks, gastric bypass, liposuction, rhinoplasty, face lifts, and Botox injections that outline what prospective patients can expect in terms of the execution of the treatment or surgery, its degree of effectiveness, costs associated, and attendant safety and health concerns.

"People want to look good. They want to feel good. And they want to be safe doing it," said John Davidson, CEO. "These methods are available. They're proven to work, but to some people they're still a mystery, still something to be afraid of. Not to mention the fact that they're expensive. We're here to answer questions and provide accurate, useful information so people can make the best personal choices about what work, if any, they want done."

Rather than offer a completely "pro" position, is honest. For instance, in the article "Avoiding Cosmetic Surgery Buyer's Remorse," the site's staff has compiled an essay on the most important aspect of any cosmetic procedure, realistic expectations. People need to understand, for instance, that liposuction is not a weight loss procedure but is used for body contouring. It's only a good option for those individuals who have stubborn pockets of fat that have not responded to diet or exercise.

Breast augmentation, often the butt of cruel and ignorant jokes, is a medical procedure performed more than 300,000 times annually for a wide range of reasons. Not only does the surgery serve to enhance the shape and bust-line of the small breasted woman, it also restores the appearance and self-esteem of those who have suffered dramatic tissue loss from traumatic injuries or as a matter of medical necessity.

"I really can't think of any field that generates more myths and outrageous stories than plastic surgery," said Davidson. "Recently the death of Kanye West's mother brought all of that to the forefront of the news. The latest word is that the cosmetic procedure did not contribute to her death. People need to know that kind of thing rather than relying on the gossip and made-up 'facts' that circulate around the water cooler at the office."

A well-constructed and encyclopedic site, groups major topics in a left-side menu list with news updates and articles available in boxes on the right or from a top menu bar. Note that using the information on does not imply the establishment of a doctor / patient relationship. The information is provided for research purposes only and a complete consultation with a qualified cosmetic surgeon is essential before undergoing any procedure.

Corporate Summary, based in [insert city and state], provides information on cosmetic procedures to a worldwide audience with an emphasis on the American populace in regard to price ranges and insurance information. Launched in November 2007, the site includes an expanding database of news and articles with information added continuously.

Contact Information

Jon Davidson, CEO
3031 Tisch Way
San Jose, Ca 95128
Ph. (408) 516 4544
Fax (408) 554 8996


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Jon Davidson
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