CarShield Selects NPI PR as Public Relations Agency of Record

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Provider of Real-Time In-Car, GPS Enabled Remote Monitoring/Diagnostics Selects Nadel Phelan for Strategic PR Communications.

Nadel Phelan, Inc. (NPI PR), specialist in media communications for technology firms, today announced that CarShield, an innovative provider of consumer-oriented automotive safety and information services, has selected NPI PR as its public relations firm of record. CarShield selected NPI PR based on its proven track record and expertise with consumer technology companies to strategically raise the visibility of CarShield among target business, consumers and vertical press.

Leveraging proprietary vehicle analytic tools and wireless Internet connectivity, the fully self-contained CarShield hardware plugs easily into a vehicle's standard diagnostic port to provide real-time information analysis and delivery to keep the vehicle owner truly in tune with the status of their vehicle and the safety of their family.

"Vehicle owners of non-GM automobiles have been forced to watch OnStar commercials for years without having access to a similar service," said Paula Phelan, president and CEO of NPI PR. "CarShield more than meets this challenge by providing vehicle owners with an even better service and we look forward to helping them to increase awareness of their groundbreaking product."

NPI PR is a full-service public relations firm representing wireless infrastructure, consumer technology, security, financial and telecommunications companies in rapidly evolving markets. NPI PR also offers integrated marketing solutions for its clients in the form of market research, consulting, strategic planning and marketing support.

About Nadel Phelan
Founded in 1993, Nadel Phelan, Inc. is a full-service public relations firm located in Silicon Valley that represents enterprise and consumer technology solutions in rapidly evolving markets. Nadel Phelan provides a single communications management source for its clients that range from venerable industry giants to venture-funded startups. By combining in-depth technology and industry experience, Nadel Phelan provides its clients with the strategic and tactical services necessary to establish and maintain marketplace leadership. For more information visit http://www.npipr.com or call 1-831-439-5570.

About CarShield
CarShield (http://www.mycarshield.com) headquartered in Santa Clara, California was launched with the vision and the goal of becoming the provider of consumer and environment friendly automotive safety, convenience and information services. CarShield stands ready to recast the relationship between car, owner and driver and to help create a world where better information means saving time, peace of mind and family safety while reducing the cars environmental foot print. The combined hardware and web interface solution leverages proprietary vehicle analytic tools and wireless Internet connectivity to provide real-time information analysis and delivery, keeping the vehicle owner in tune with the status of their vehicle and the safety of their family. CarShield was recently awarded the Global Media Award for Best New Electronics Product at SEMA 2007.

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MICHAEL KELLY

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