Healthcare Webinar: Leveraging Web 2.0 Technologies in Healthcare

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Tagging. Blogging. YouTube. Favorite-ing. Facebook-ing. It's the new lexicon of Web 2.0, and healthcare organizations must learn the language if they hope to leverage these technologies to build consumer medical information and services and attract Web-oriented patients and members.

During "Emerging Trends & Opportunities for Healthcare Organizations to Leverage Web 2.0," a February 13, 2008 webinar, early adopters of Web 2.0 technologies will describe why it pays for healthcare organizations to ramp up on Web feeds, Wikis, podcasts and other tools. Participants will hear the stories behind Web 2.0 implementations by the Cleveland Clinic, UAB Health System and the Medical University of South Carolina. For more information, please visit


The Healthcare Intelligence Network (HIN) is sponsoring a 90-minute webinar on February 13, 2008 at 1:30 p.m. Eastern devoted to the application of Web 2.0 technologies in healthcare. The webinar will focus on the value of Web 2.0 trends such as blogs, podcasts, social networking and videos in advertising services and offering healthcare consumers access to more interactive health education.

  • Scheduled Speakers: Susan Reid, Internet marketing manager with UAB Health System, John Sharp, project manager for IT web services with Cleveland Clinic and Dave Bennett, director of web resources services with Medical University of South Carolina.
  • Conference Highlights: Developing innovative and successful approaches for Web 2.0 applications in healthcare; using Web 2.0 strategies and resources to improve care self-management; analyzing the impact of Web 2.0 on healthcare stakeholders; leveraging Web 2.0 content to drive traffic to your site and customers to your facility; and exploring the return on investment for these technologies.
  • Target Audience: CEOs, presidents, CFOs, CIOs, information technology executives, e-business directors, vice presidents, health plan executives, product managers, marketing directors, strategic planning directors, benefits managers, managed care and insurance companies, hospitals, physician groups and ancillary providers, pharmaceutical companies and pharmacy benefit managers, and IT vendors.
  • Webinar Formats: 90-minute live webinar on February 13, 2008 includes a 30-minute Q&A; "On-Demand" rebroadcast available February 15, 2008; 90-minute recording on CD-ROM with printed transcript available March 1, 2008. For conference details, please visit

Quote Attributable to Melanie Matthews, HIN Executive VP and COO:

"We have already seen some of the larger healthcare players enjoy huge success with these tools --- such as the popularity of downloaded Mayo Clinic's podcasts from iTunes. As the retail orientation of healthcare takes hold, consumers will take to ranking providers and health plans the same way they evaluate household products---on line, in blogs and via YouTube video. The healthcare industry should anticipate the weight of Web 2.0 and social networking sites in consumer-driven healthcare."


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Patricia Donovan
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