Conventional methods of prospecting -- direct mail, campus tours, and college fairs -- are becoming very expensive and increasingly unpopular with students compared to emerging digital technologies for effective lead generation
Hoboken, NJ (PRWEB) January 17, 2008
EDUInsight.com, a resource of EducationDynamics that provides marketing and student affairs professionals at colleges and universities an online forum to share best practices, recently released a white paper, Incorporating Lead-Generation Advertising into a Traditional School's Marketing Without Creating Havoc. Designed to provide traditional universities realistic solutions to improve digital prospecting initiatives, the white paper works to dispel the myth that only for-profit schools can successfully utilize online advertising in student recruitment.
"Conventional methods of prospecting -- direct mail, campus tours, and college fairs -- are becoming very expensive and increasingly unpopular with students compared to emerging digital technologies for effective lead generation," says Mark Shay, EDUInsight.com creator and chief academic liaison for EducationDynamics. "As student recruiting activities become more sophisticated and competitive, traditional schools must adapt new technologies into their existing marketing plans to maintain an edge in the marketplace."
Incorporating Lead-Generation Advertising into a Traditional School's Marketing without Creating Havoc aims to inform constituents across the field of higher education marketing on:
- Trends in higher education marketing
- Online advertising as a means to optimize lead generation
- Benefits of a mixed-media portfolio
- Do-it-yourself online advertising through search engine optimization
- Digital marketing considerations for traditional schools
According to Shay, the shift from traditional media to digital media in terms of successful student recruitment processes should not intimidate the traditional university. "While the digital lead generation tactics have historically been utilized by for-profit universities, careful and practical implementation of certain Internet-based initiatives based on the guidelines in this white paper allow not-for-profit traditional schools to cultivate increased numbers of qualified leads and enjoy the same success in student prospecting as their for-profit counterparts."
The white paper is available for download at EDUInsight.com. Launched in October 2007, the site provides a venue in which higher education professionals can come together to understand and debate the issues of the day, analyze and review the latest trends, exchange ideas, and evolve common sense approaches to student recruiting, retention, and online education.
EducationDynamics, a portfolio company of Halyard Capital, is a leading interactive marketing and information services company focused on helping higher education institutions find, enroll and retain students. Through some of the most visible education websites, including EarnMyDegree.com, eLearners.com, GradSchools.com, and StudyAbroad.com, as well as its Internet marketing services team, EducationDynamics is one of the leading providers of qualified leads for colleges and universities. The company offers a full suite of web-based products and services to manage a school's relationship with students across their entire lifecycle from acquisition to alumni. For more information about EducationDynamics, please visit http://www.educationdynamics.com.