Balihoo Announces Addition of CMP to its On-demand Data Solution for Media Buyers

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Founding Member status provides CMP with extensive brand visibility opportunities

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Balihoo has developed a tool that will drive much inefficiency out of the media planning process, and we want CMP's name at the forefront. We have a history of innovation in the B2B media marketplace and we are proud to act as a founding member.

Balihoo, the only web-based software for media organizations that streamlines the media research, selection, and request-for-proposal (RFP) processes with on-demand data, announced today that CMP (http://www.cmp.com), a media and marketing services company for the technology industry, sealed their position as a founding member. As a part of their founding membership, CMP will sponsor the B2B print, online and event sections within Balihoo's online database of advertising opportunities.

"In today's fragmented media world, it's imperative that we stay on the cutting edge of media buying and planning tools to ensure our products are well represented," said Paul Miller, President of CMP Electronics Group. "Balihoo has developed a tool that will drive much inefficiency out of the media planning process, and we want CMP's name at the forefront. We have a history of innovation in the B2B media marketplace and we are proud to act as a founding member."

CMP's media properties including Information Week, CRN, EE Times, and TechOnline are listed in Balihoo's search engine, along with a massive collection of advertising opportunities across all mediums. Media buyers using Balihoo can run advanced searches that filter results to best suit their campaigns. They can then select media properties to include in consideration sets and issue custom information requests and requests for proposals to those media properties directly through Balihoo.

Balihoo created the concept of a "founding member" to give media property owners such as CMP the opportunity to establish themselves as an early adopter of Balihoo's technology. Furthermore, founding members gain extensive branded visibility throughout the application.

Per their founding membership package, CMP advertisements rotate in a skyscraper on Balihoo's landing page. CMP also gains representation in skyscraper ads alongside Balihoo's search results page, appearing whenever a user runs a search within the print or online mediums.

CMP's media properties enjoy special banner branding and a highlighted listing within Balihoo's search results, as well as lifetime discounts off all promotional and advertising fees. Founding membership also grants CMP a seat on Balihoo's Product Advisory Board and co-branding at industry events.

"CMP is a leader in the B2B communications industry and we're thrilled to welcome them as a founding member," said Pete Gombert, CEO of Balihoo. "We will rely on CMP's guidance as we develop Balihoo into the choice for connecting advertisers and media content providers."

Publishers interested in becoming Founding Members should contact Balihoo directly at http://www.balihoo.com .

About Balihoo

Balihoo (http://www.balihoo.com), based in Boise, Idaho, is web-based software that streamlines the media research, selection, and request-for-proposal (RFP) processes with on-demand data, and then aggregates all that information into one easy-to-use single location accessible by an entire company. Based on the world's largest database of advertising opportunities, Balihoo helps media organizations make faster/better decisions and create more effective media plans by helping them easily find, gather, analyze and share data. For media owners, Balihoo extends the visibility and accessibility of advertising opportunities to drive interest and sales.

About CMP

CMP (http://www.cmp.com/) is a media and marketing solutions company serving the technology industry. With the leading online, event and print brands in all technology market categories, and with services and tools that reach beyond traditional advertising, CMP shapes and influences the technology industry worldwide. CMP publishes highly respected media brands such as TechWeb, InformationWeek, ChannelWeb, CRN, EE Times and TechOnline; produces major industry events such as Interop, Web 2.0 Expo, XChange, Game Developers Conference and the Embedded Systems Conferences; and provides business information and marketing services such as the International Customer Management Institute, Semiconductor Insights and Second Life consulting for technology marketers. CMP is a subsidiary of United Business Media (http://www.unitedbusinessmedia.com/), a global provider of news distribution and specialist information services with a market capitalization of more than $3 billion. For more CMP news, go to cmp.com/news.

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Shane Vaughan
Balihoo
208-629-7520
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Shane Vaughan
Balihoo
208-629-7520
Email >
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