Applied Marketing Science Announces Winter/Spring Conference Schedule

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Applied Marketing Science will be exhibiting at and sponsoring several conferences in the new product development area. AMS will also offer its 2-day Voice of the Customer training course in Boston on April 8-9, 2008.

Applied Marketing Science is pleased to announce its participation in the following conferences and training session for Fall 2007:

January 28-31: Front End of Innovation Europe, Hilton Vienna, Austria. AMS client Mike Croghan of National Starch Food Innovation will discuss "Using the Voice of the Customer to Drive Innovation in a B2B Environment." AMS will also be exhibiting at this event, which is being produced by the Product Development and Management Association (PDMA) and the Institute for International Research (IIR).

March 31-April 3: Service Innovation Design and Development, The Westin, San Diego. AMS Executive Vice President Gerry Katz and Principal John Mitchell will be presenting a pre-conference workshop on "Gathering the Voice of the Customer for Services: Are You Being Served?" AMS will also be exhibiting at this event, which is being produced by PDMA and IIR.

March 9-11: Frost & Sullivan's Medical Devices 2008, Hyatt at Fisherman's Wharf, San Francisco. AMS will host an interactive roundtable discussion, "Ethnographic Considerations in Medical Device Research," on Monday, March 9th from 1:45-3:15 p.m.

April 8-9: AMS' "Listening to the Voice of the Customer" Training Course, Seaport Hotel, Boston. Space is still available to register for this popular 2-day training class, taught by experienced AMS consultants. For more information or to register, please contact Robin Patti at 781-250-6302 e-mail rpatti @

May 19-21: "Front End of Innovation" Conference, Boston World Trade Center. AMS will be sponsoring this event, and will host a pre-conference workshop "Ask the Right Questions the Right Way: Getting the Most Out of Your Customer Interactions in the Fuzzy Front End." The event is co-produced by PDMA and IIR.

About Applied Marketing Science:
Applied Marketing Science is an established consulting firm with two distinct businesses: helping product development teams understand their customers' wants and needs for input into new product and service development; and assisting attorneys with consumer behavior and marketing issues in litigation using surveys and other techniques.


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Michelle Harris
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