This is a rapidly changing industry
San Jose, Calif. (PRWEB) January 17, 2008
CarInsuranceList.com strives to be a "one-stop-shop" for drivers searching online for materials to educate themselves about car insurance options. Relaunched at the end of 2007 with an extensive re-design and focusing on up-to-date news postings, the San Jose, California-based site is now more reader-centric than ever. Through an extensive library of news, research, and active car insurance quotes, CarInsuranceList.com focuses on consumers and their real-life insurance needs and concerns.
"We never like to rest on our laurels," said Jon Davidson, CarInsuranceList.com CEO. "We have a data rich site here and we don't hesitate to take a good look at ourselves and bring what we offer in line with what our readers need. That's what the re-design was all about and that's what the emphasize on up-to-date news is about."
Recent news postings to CarInsuranceList.com have delved into the high insurance rates in Louisiana, the cost of "fender benders" involving mini vans, GEICO's involvement in wildlife conservation, and exactly what drivers should do in the wake of an accident to maximize their insurance claim.
"This is a rapidly changing industry," said Davidson. "Sure, the basic concept of insurance remains the same, but cars are changing and insurance offerings are changing with them. The economy is tight; people are shopping for the best deals with the best return for their dollar. We're doing our best to keep up with the demand for the kind of useful, consumer-focused information on which we've built our reputation over the past six years."
In addition to news items featured on the right column of the site, CarInsuranceList places major topics like "Insurance Rates" and "Buying Online" in a left-hand bullet menu. Car insurance quotes are prominently placed in a green box to the upper left.
"Layout is just as important as content," said Davidson. "The best information is useless if people can't get to it. We use a layout people know how to use. The people who come to us are already confused and if we confuse them more then we're not doing our job."
A request for a cheap car insurance quote will match a user with an area insurance company prepared to meet state requirements and offer a good price point. The site strives to provide workable tools for real-life insurance coverage needs that also address the consumer's financial concerns.
Additionally, readers will find educational articles on accident statistics and defensive driving along with "how to" information on topics like avoiding road rage. "Even with the best insurance in the world, a driver's primary goal is staying out of an accident," said Davidson.
CarInsuranceList.com is a user-centered website. New articles are added regularly to keep readers abreast of the latest developments and rates in the automotive insurance industry. The editors welcome and invite your questions, comments, and ideas.
CarInsuranceList.com, based in San Jose, California, offers money-saving tips on purchasing car insurance as well as articles on a wide range of insurance-related topics. Since its initial launch in 2002, CarInsuranceList.com has continued to expand its expert database of insurance industry information in an effort to educate consumers and to help them choose the best insurance options available to them.
Jon Davidson, CEO and President
3031 Tisch Way, 7th Floor
San Jose, CA 95128