As the unchallenged leader in the fast-moving media intelligence marketplace, we remain dedicated to ensuring that important issues facing our customers are analyzed and discussed
New York, NY (PRWEB) January 18, 2008
VMS, the worldwide leader in integrated media intelligence solutions, sponsored a panel discussion titled "Integrated Communications: The Impact of News and Advertising Coverage on Your Business," at the 2008 Argyle Executive CMO Leadership Forum at the New York Athletic Club yesterday.
Moderating and facilitating the panel was:
- Peter Wengryn, President and CEO, VMS
Panel participants included:
- Bonnie J Carlson, President, Promotion Marketing Association
- Tom Collinger, Integrated Marketing Communications Chair and Associate Dean
Medill School, Northwestern University
- Gary Getto, Executive Vice President, Integrated Media Intelligence, VMS
- Tom Stein, President and CEO, Stein Rogan + Partners
This highly respected event brought together the marketing leadership of approximately 150 public and private large-cap and mid-cap corporations, complementary areas of executive leadership -- CEOs, CFOs, COOs and CMOs -- members of the endowment foundation and family office community, select advisory firms, and select founders or senior managing partners of investment firms.
"As the unchallenged leader in the fast-moving media intelligence marketplace, we remain dedicated to ensuring that important issues facing our customers are analyzed and discussed," notes Wengryn.
"This panel of experts informed and educated the audience with insights into the current state of measurement research, the correlation of paid and earned media -- integrated across all offline and online media channels -- to business outcomes, and the need for more comprehensive solutions and reliable metrics."
VMS is the world leader in integrated media intelligence solutions that bring together news monitoring and advertising monitoring across all media - broadcast, radio, print, Internet and outdoor.
VMS provides public relations firms, advertising agencies and marketers worldwide with the most comprehensive, cutting-edge editorial and ad retrieval, management and analysis solutions, including a broad spectrum of industry-leading advertising and public relations measurement and tracking tools.
VMS monitors thousands of hours of television broadcast news in all 210 U.S DMAs™ - by far the most of any provider - through a unique nationwide digital network, enabling us to help manage brand reputation with unparalleled speed, breadth and depth. VMS also monitors approximately 10,000 hours a week of radio broadcasts nationwide again the industry's broadest coverage.
VMS provides access to the largest continually updated advertising database in the world with over five million ads and commercials through the market leading AdSite 4 platform. The competitive advertising intelligence VMS provides includes U.S. and international creative content as well as domestic spending and occurrence data from Nielsen for the top 100 U.S. television markets.
VMS operates 15 full-service offices and 3 monitoring centers throughout the U.S. For more information about VMS call (800) vms-2002 or visit http://www.vmsinfo.com.