Lynnfield, MA (PRWEB) January 18, 2008
Bob Klein, President of Applied Marketing Science, has been invited to speak at the January meeting of the Intellectual Property Law Committee of Nassau County New York on January 30, 2008. He will be speaking on "Survey Evidence in Intellectual Property Litigation." The luncheon meeting will be held at 12:30 p.m. in the Founders Room of the Nassau County Bar Association at 15th and West Street in Mineola, New York.
About the Speaker
Bob Klein is president and co-founder of AMS. He has served as an expert witness in over 30 cases involving marketing science and consumer behavior including cases related to trademark infringement, confusion, patent damages, class certification, trade secrets, sales forecasting and others. His articles and commentaries have appeared in the Harvard Business Review, Advertising Age, Marketing News, The Handbook of Sales Promotion and Intellectual Property Today. Mr. Klein is also a member of the Proof of Confusion Subcommittee of the International Trademark Association's Enforcement Committee.
About Applied Marketing Science
Applied Marketing Science is an established consulting firm with two distinct businesses: helping product development teams understand their customers' wants and needs for input into new product and service development; and assisting attorneys with consumer behavior and marketing issues in litigation using surveys and other techniques.
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