Reaching Four Million Computer Users Weekly in 50-plus Age Category

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Web site forms partnerships with strategic e-commerce experts to reach widest possible audience with its goal of improving the quality of life for Americans age 50 and above.


These partnerships strengthen our marketing capabilities and assure our members and business partners of the growing influence and capabilities of, the Internet community for Americans age 50 and above, has announced strategic partnerships with three of the most respected companies in the electronic commerce industry.

The company has launched an ongoing program of reaching four million computer users per week in the 50-plus age category, through ReplyMediaDirect (RMD) of Encino, Calif., a leader in the opt-in direct email industry. Each week four million new recipients receive information about the information, resources and services available at

"We're thrilled to be bringing subscribers in the 50-plus age group together with," said Gene Fulmer, general manager of RMD. "Our subscribers tell us the type of companies they want to hear from, and we're confident that they, and, will be pleased with the results of this weekly program."

Intermarkets, the nation's leading independent advertising sales management firm, now coordinates the ad sales program for " provides a unique environment for users to learn and share their own knowledge about their lives, health, finances and more," said Kevin Lucido, president of Intermarkets, which is based in Vienna, Va.

"The site also provides advertisers with a unique and remarkable opportunity to reach an affluent and active demographic devoted to maximizing their lifetime experience, through conventional display advertising as well as sponsorships and a variety of other marketing activities."

OnScribe, Inc., based in Delray Beach, Fla., will include membership in the subscription options offered to its members. "We're excited to have among the Web sites we offer," said Arthur Frischman, president. "It's an ideal fit for Americans age 50 and above who are looking for resources to help them live a productive, rewarding and fun life -- which also makes it an ideal fit for us."

"We're thrilled to be working with such outstanding companies as RMD, Intermarkets and OnScribe," said Scott Haycraft, president and CEO of "These partnerships strengthen our marketing capabilities and assure our members and business partners of the growing influence and capabilities of" features independent, unbiased information about issues that matter most to "baby boomers and beyond," Haycraft said. An ever-expanding archive of updated articles, columns and reports keep readers informed and entertained. Financial and insurance planning tools and resources are also provided.

Basic access to most of the site content is free. Members generate reward points every time they visit and use the site, which earns them cash rewards and other prizes every week.

For a complete list of features and more information, including the site's unique founding principles, visit


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Cheryl Warren
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