Etelos Announces Etelos Ad Serve: a New Advertising Platform for Developers on the Etelos Marketplace

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Etelos Ad Serve™ allows developers and distributors of Web-based applications to provide a quality experience for their free application users while offsetting the cost of scaling the users they need to drive adoption.

Existing advertising models simply did not meet the needs of our development partners, so we developed Etelos Ad Serve. Its capabilities and controls provide a better experience for all concerned - the developer, the advertiser and the application user.

Jan. 17, 2008 -- As part of its commitment to revolutionize the way Web-based applications are developed, distributed and consumed, Etelos, Incorporated announces today's launch of Etelos Ad Serve™.

Current ad networks are designed for search or media Web sites, not for serving ads into applications. Etelos Ad Serve has been designed to serve ads into applications and gadgets along with Web sites. Etelos Ad Serve gives the developer of a Web application the ability to target advertising more appropriately to their application users, reliably filter out unwanted competitive advertising, and receive a more predictable advertising revenue stream.

Users want to try feature-rich Web applications via free subscriptions. Developers must balance the cost of developing and deploying these applications with their need for economic return. With Etelos Ad Serve, developers can support the free version of their application with high quality advertising that will not alienate their users, while increasing cross-sell and up-sell potential.

One of the first applications written on Etelos Application Server™ V6, Etelos Ad Serve provides an optimal way for developers to place advertising within full-screen applications, as well as gadgetized products. In a full-page application, a developer can utilize banners and leader boards. Etelos also gives storefront owners the option to include "tip" links and footer sponsorships. In addition, developers and partners can place ads in Etelos' gadgetized applications such as Etelos CRM™ for Google Apps and Etelos Projects™, and on the Etelos Marketplace and Web site through the easy to use Web interface of Etelos Ad Serve.

"Etelos gives developers a wide choice in how they monetize their applications with both licensing and ad supported revenue models," said Shelley Symonds, Etelos Chief Marketing Officer. "Existing advertising models simply did not meet the needs of our development partners, so we developed Etelos Ad Serve. Its capabilities and controls provide a better experience for all concerned - the developer, the advertiser and the application user."

Tracking and reporting are also greatly simplified. Advertisers are able to view detailed reports on total page views, clicks and other information that can also be downloaded as a .csv file.

For more information on revenue sharing or to learn more about the service, please visit http://www.etelos.com/adserve.

About Etelos, Incorporated
Etelos provides on-demand, customizable browser-based applications on the hosting environment that you choose. Etelos™ technology for developing and deploying on-demand applications is revolutionizing the world of software distribution. The Etelos Marketplace™ gives developers an easy way to license, distribute and host their applications and provides businesses access to a wide selection of fully customizable, on-demand applications. Etelos™, Etelos CRM™, Etelos Projects™, and Etelos Marketplace™ are trademarks of Etelos, Incorporated; other trademarks are the property of their respective owners. For more information about Etelos, please visit http://www.etelos.com.

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ERIC BERTO
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