eWayDirect, a Leader in the emessaging Space, is Partnering with Return Path in Offering Expanded E-mail Monitoring Tools Free to Customers

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eWayDirect has partnered with Return Path to provide increased information about email deliverability to eWayDirect clients, arming them to fight spam filters and achieve high inbox deliverability scores.

This agreement gives eWayDirect clients a distinct advantage

eWayDirect, Inc., a leader in emessaging and search marketing, announces a licensing agreement to include Return Path's Delivery Assurance Services with eWayDirect's full-service emessaging agreements - and at no extra charge to client companies.

"This agreement gives eWayDirect clients a distinct advantage," says Neil Rosen, president and CEO of eWayDirect. "Now every client knows exactly what went into inboxes, what went into bulk folders, and what was dropped or is missing."

Significant services come with the agreement, delivering substantial benefits to eWayDirect clients. The campaign preview allows users to see what campaigns will look like across primary ISPs, mail readers, and web browsers prior to delivery, allowing eWayDirect to pass information back to the client about creative and the visibility of calls to action. The reputation monitor and sender score tool help clients understand their email reputations and the factors contributing to those reputations by aggregating more than 60 different data elements from email receivers to compile a composite reputation score.

The mailbox monitor tracks inbox email deliverability by ISP and provides both summary and detail reporting. "Now every eWayDirect client knows exactly what is happening to their email," says Rosen. "They know what was delivered, what wasn't, and why."

Finally, the blacklist alert continuously monitors all outbound mail server addresses and enables drilling down into exact causes and taking corrective actions.

While most companies charge extra for these services, eWayDirect includes them in its standard service agreements. Rosen sees that as an essential part of the way eWayDirect does business. "If a client has a question about the performance of an email campaign, we can have the answer to them in fifteen minutes. We're seeing a remarkable difference in inbox deliverability since we've integrated the Return Path tools into our emessaging platform."

eWayDirect is a market leader in both search marketing and emessaging. Besides providing the highest level of expertise in both PPC and SEO, the company's Priority1email platform allows marketers to isolate their best customers and get their campaigns through to the inbox 100% of the time.

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Marty Donner
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