Search Engine Marketing Webinar Focuses on Proper Metrics for Online Advertising

First of three-part search engine marketing webinar series focuses on how search engine marketers are often mislead on their online advertising performance by using the wrong metrics.

Columbus, OH (PRWEB) January 21, 2008 -- ClearSaleing Inc., a search engine marketing technology company, has announced they will be hosting a three-part online advertising Webinar series titled Optimize Your Online Ad Investment: The Metric, The Measure and The Method.

ClearSaleing

Most search engine marketers are putting too much emphasis on metrics such as CPA (cost per acquisition), conversion rate, revenue, and CTR (click through rate)

The metric search engine marketers should be focused on is profit. Your CPA can decrease, but so could your profit. Conversely, you could increase your conversion rate, revenue, and CTR, only to find that profit has decreased. The only way to ensure your search engine marketing efforts are as profitable as possible is to focus on profit.

"Most search engine marketers are putting too much emphasis on metrics such as CPA (cost per acquisition), conversion rate, revenue, and CTR (click through rate)," Goldberg said. "The metric search engine marketers should be focused on is profit. Your CPA can decrease, but so could your profit. Conversely, you could increase your conversion rate, revenue, and CTR, only to find that profit has decreased. The only way to ensure your search engine marketing efforts are as profitable as possible is to focus on profit."

The webinar will cover an array of topics explaining how misguided search engine marketing can be based on many industry-standard metrics that lead to false conclusions. The webinar will show several examples as to how these metrics can lead online advertisers down a dangerous path that can greatly affect online advertising budgets and goals.

ClearSaleing will host this webinar on two separate dates, January 24 and January 31, at 1:30pm EST. To register for The Metric: Are You Using the Proper Metrics to Measure Your Online Ad, please follow this registration link: ClearSaleing.com/MMM.

Additionally, the remaining two search engine marketing webinars in the series are:

About ClearSaleing:
ClearSaleing is a technology-powered, advertising analytics company and online agency. ClearSaleing provides Internet retailers and direct marketers the only accurate way to measure, compare and optimize ROI across their online advertising portfolio. Launched in 2006 and located in Columbus, Ohio, ClearSaleing is rapidly becoming the choice of online advertisers who need transparency, flexibility and accountability in the management of their online advertising campaigns.

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