New Web Site is Dog's Best Friend

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Go Fetch Pet Beds Gives Pets the Best -- By reaching out to an online audience, Kimberly Dufault and Val Tisue create opportunities to introduce pet lovers to their specialty pet beds through their new online store.

Few things in life can touch the soft spot inside of us like a pet. Whether it's the family dog or a beloved housecat, the animals in one's life tend to bring out the best in him or her. Those types of feelings are what led Kimberly Dufault and her mother Val Tisue to open , a recently-opened online distributor of quality pet beds.

"We picked these products because the pet industry is huge -- that's how we ended up choosing pet beds," says Kimberly, illustrating her thought process on opening her new business. The tendency of pet owners to pamper their beloved companions inspired Kimberly and Val to open their own pet-oriented enterprise, basing it on the Internet to reach the largest possible audience. "We narrowed the items down to pet beds because we felt that it was important to stick to a certain type of item. We checked out carriers and picked up beds as well, researching the different products to see if they were good things to sell. We found our niche, and we want to be very strong in that area."

In addition to careful research, Kimberly and Val got to know the merchants and designers of their products personally, ensuring that they were carrying quality pet beds. "We picked proven merchants with quality products, and we've gotten to know the distributors and listened to their personal recommendations." What are Kimberly's favorite products? "I like the designer dog beds. They're cool-looking and fun, for princess-y dogs and cats."

The pair also elicit the comments and questions of their customers via a new blog, which can be found at, sharing information about the products and monitoring feedback to determine which product lines to expand on and which to discontinue. Such additions just go to show that just as the pair's web site is new, so too is their thinking on how to best conduct business online. "We like all of the stuff we're selling, we think they're cool, we think we have a good variety," says Kimberly, confident in her business. "We know people pamper their pets like crazy, and we want to help."


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KImberly Dufault

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