944 Magazine Interviews CEO James Ridinger About Market America

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944's Hadley Henriette speaks with Market America's CEO James Ridinger about the latest happenings with the Internet Marketing company during their annual International Convention in Greensboro, N.C.

In the September 2007 issue of 944 Magazine, James Ridinger, president and CEO of Market America, shed some light on the latest happenings with the Internet Marketing company during their annual International Convention in Greensboro, N.C.

Market America is one of the biggest shopping destinations on the Web. A site where you can buy a Mac from the Apple store, a hammer from Ace Hardware and a Guess watch from Macy's all in one fell swoop. But odds are you've never been there before.

An enormous company with $420 million in sales annually, Market America is an unseen force in the marketplace. It has done something few 21st century companies have managed: personalizing the Web shopping experience by utilizing technology to bring a "mall without walls" to your computer, all while empowering individuals. There are real people behind it, more than 150,000 real life, flesh-and-blood Americans who are what the company likes to call "UnFranchise Owners" according to James Ridinger. Each has their own portal to Market America's website that their friends, family and customers can buy through. They are there to answer any questions you might have and make a nice little commission check, thank you. That's right, they make commissions on everything you buy at their portal.

James Ridinger told 944 that doesn't mean higher prices for the items. "We are very competitive," he says. "Everything on our site is either less expensive or the same prices as in the store." He would have you believe they are using Wal-Mart style volume discounts to pass some profit on to individuals. Not a bad idea.

In August, more than 25,000 UnFranchise Owners descended upon Greensboro, N.C., for the unveiling of their universal shopping cart. They also listen to motivational speakers, get educated on new products and learn how to be better point people for buyers. That, and maybe get a chance to rub elbows with the husband and wife team who started the company in 1992, Loren and James Ridinger. Loren says that about 50 percent of the items are available on site in North Carolina, and the other half is through partners, of which there are hundreds.

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Hadley Henriette
944 Magazine
(305) 695-9990
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