Social Marketing Means More Traffic for Website Owners

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Marketers are learning valuable lessons in social marketing and reaping the rewards in targeted, organic traffic.

People are finally becoming aware of the fact that social networking should be a big component of an online marketing campaign. The links and traffic are just too easy to acquire and the success stories are hard to ignore

With new social networking sites coming online virtually every day, social marketing is grabbing the attention of website owners who want to take advantage of the massive traffic flowing through them.

Social marketing is taking off like a rocket and website owners want a piece of the action. Through social marketing, website owners are able to funnel traffic from growing or established online communities of all kinds.

One such community, Mashable.com, gets over 5 million visitors per month who are looking for the hottest social networking sites and related web 2.0 tools to make their surfing more fun, interactive, or just to keep up on the latest sites and resources.

Not only is Mashable a good place to catch up on the social networking phenomenon, it's a great place for website owners to establish "street cred" and move some traffic and links back to their own sites.

"There are a lot of sites coming online every week that marketers can take advantage of to get in front of their target markets" said Jack Humphrey, creator of Social Power Linking. "Social marketing is the very best, easiest way to get higher search engine rankings, more links, and more traffic directly from sites that are getting the most traffic. They are the hottest properties on the internet right now."

Humphrey teaches social marketing tactics to 300 members of Social Power Linking. It's a community of web marketers who have banded together to improve visibility and organic traffic to their sites.

"People are finally becoming aware of the fact that social networking should be a big component of an online marketing campaign. The links and traffic are just too easy to acquire and the success stories are hard to ignore," Humphrey said. "We are immersing marketers in training they must have to avoid mistakes made when they don't understand how different social marketing is from traditional marketing."

As more and more website owners become involved in social marketing it remains to be seen how it will affect the quality of the user experience on social sites. Humphrey cautions his clients to be a part of the communities they belong to and contribute to them so as to protect and improve the user experience instead of "spamming" for quick traffic.

Jack Humphrey is the author of Power Linking (2002-2007), The Authority Black Book (2007-2008) and co-author of Bending the Web with Howie Schwartz. He is also the editor of The Friday Traffic Report blog which focuses on social marketing and link building tactics.

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Jack Humphrey

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