Atlanta (PRWEB) January 22, 2008
BrightWave Marketing, Inc. a premier email services firm specializing in the strategic optimization of email programs, has been chosen by Ted's Montana Grill, a classic American grill with over 50 restaurants in 19 states, as its first email marketing agency of record.
Atlanta-based BrightWave Marketing (http://www.BrightWaveMarketing.com) will manage and optimize Ted's Montana Grill's email marketing programs. The interactive communications will focus on improving the online customer experience and provide relevant and valuable information and offers to email subscribers. The email programs will also aid in the company's acquisition, retention and loyalty programs as well as other customer database management and development programs. The appointment is effective immediately.
"Email has reached mass adoption with 97% of consumers using this channel", said Gena Weaver, Vice President of Marketing at Ted's Montana Grill. "BrightWave Marketing has proven themselves to be a leader in the email marketing industry and become an important part of our guest communication and marketing programs."
"Ted's Montana Grill has an innovative approach to the dining experience as well as an exciting brand and loyal customer base. They also realize that in today's multi-channel world, email marketing can play an influential role in building customer loyalty and driving business," said Simms Jenkins, CEO of BrightWave Marketing. "We are pleased to partner with Ted's Montana Grill and deliver value to their customers' inboxes while ensuring their email efforts are industry leading."
About BrightWave Marketing
BrightWave Marketing is a premier email services firm specializing in the strategic optimization of email programs. BrightWave Marketing focuses on creating and managing exceptional strategic and tactical online acquisition and retention programs that drive revenue, cut costs and build relationships. The company specializes in the following email areas: design, database growth, strategy and campaign management as well as search marketing.
Headquartered in Atlanta, BrightWave Marketing has done work for a blue chip client roster including ACS, BellSouth, CoreNet Global, Floor & Décor, GMAC Insurance, Lowe's, Sports Illustrated and Ted's Montana Grill as well as leading advertising and marketing firms. For more information, please visit http://www.BrightWaveMarketing.com or visit EmailStatCenter.com, the first centralized online repository of statistics and research specific to the email marketing industry.
About Ted's Montana Grill
Founded by media entrepreneur and environmentalist Ted Turner and acclaimed restaurateur George McKerrow Jr., Ted's Montana Grill is a classic American grill featuring fresh, made-from-scratch comfort food within an authentic turn-of-the-century Montana grill atmosphere. The first Ted's Montana Grill opened in January 2002 in Columbus, Ohio, and has grown to 54 restaurants in 19 states. The menu, under the direction of Executive Chef Chris Raucci, features made-from-scratch dishes including all 100-percent natural premium Harris Ranch beef, National Bison Association-certified bison, Springer Mountain Chicken and seafood. The time-honored American favorites include steaks, meatloaf, crab cakes, pecan-crusted trout, cedar plank salmon, burgers, chicken grills and vegetable sides. Daily blue-plate specials, fresh-cut fries, hand-dipped salt and pepper onion rings, delicious soups and an array of salads and desserts round out the menu. Average entrée menu items range from $6 to $20. http://www.tedsmontanagrill.com
Simms Jenkins - CEO
Email: sjenkins @ BrightWaveMarketing.com
SOURCE BrightWave Marketing
Web Site: http://www.BrightWaveMarketing.com