IF Marketing and Advertising Signs Buffington Signature Homes

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New Austin homebuilder inks deal with award-winning agency in Georgetown, TX.

IF marketing & advertising today announces the signing of Buffington Signature Homes, a new homebuilder in Austin that's poised to launch in early 2008 with homes in Austin, Round Rock and Cedar Park. IF will serve as agency of record for the company, providing complete brand development, marketing and advertising services.

The company has enlisted IF marketing & advertising to develop and launch their overall brand identity and corporate website, as well as developing a go to market program for print and interactive. IF's marketing program will help the newly formed company stand out in the crowded Austin market through proven demand generation practices and strategic campaigns aimed at specific target buyers and communities.

Buffington Signature Homes is a locally owned and operated company that is committed to redefining the market for new homes in Austin with innovative floor plans, skilled craftsmanship and an exceptional buying experience. But the true key to Buffington's approach is a unique customization process that allows their clients to create customized homes while their prices remain competitive with other volume builders in the Austin area. Buffington Signature Homes is set to begin offering their first homes in early spring 2008.

While Buffington Signature Homes is a new venture, the company's leadership is no stranger to success in the competitive homebuilding market. The leadership team has helped establish and lead some of the most successful regional and national companies, including Buffington Homes, Taylor Woodrow, DR Horton and Lennar Homes.

"We chose to work with IF marketing and advertising because of their expertise in real estate marketing and their unmatched knowledge of the Austin market," said James Giddens, president of Buffington Signature Homes. "We are extremely happy with the identity work that IF has completed for us already, and we know they can help us enter this market with a big splash."

Will Furrer, president of IF marketing & advertising explained, "It's great to have an opportunity to work with a builder that is truly different from the rest of the market. And the wealth of experience that their leadership team brings to this project is truly inspiring. We're thrilled to be a part of the Buffington story."

About IF marketing & advertising
IF marketing & advertising is a rapidly growing full-service marketing company, based in Georgetown, Texas, that combines innovative designs, strategic leadership, and up front accountability to deliver traditional and Internet marketing solutions. Leveraging marketing expertise and trendsetting creativity, IF helps clients build brand strategy and market presence that generates qualified demand and quantifiable results. Ranked 5th largest web design agency, 7th largest ad agency, and 4th fastest-growing private company in Central Texas by the Austin Business Journal in 2007, IF provides innovative marketing solutions to businesses from start-up to Fortune 500.
http://www.yourIFteam.com & http://www.ifdevelopment.com

About Buffington Signature Homes
Buffington Signature Homes is dedicated to building homes that will last a lifetime. A locally owned company with a wealth of experience, Buffington Signature Homes combines innovative floor plans, skilled craftsmanship and an exceptional buying experience to deliver homes that each and every customer is proud to live in. We are proudly building fine communities and new homes in Austin, Round Rock and Pflugerville.

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Robert Cowes

James Giddens
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