Lin Dee Hokanson Launches Second Online Business with New Focus

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Lin Dee Hokanson sells what he likes and what he thinks others would like, using his own personal style to develop a down-to-Earth business model for the Web 2.0. For his new store, , he applies this mentality toward products for women, but keeps the same personalized atmosphere for which he is known.

When Lin Dee Hokanson recently opened his online store at , he chose his products based around one simple premise. "It's all things that I like," states Hokanson simply, going over the merchandise offered at his new Internet variety store. "I like computers, I like cameras, I like camping gear, I like music." Following that premise, Hokanson was able to outfit an entire store with a vast selection of merchandise from acoustic guitars to PC motherboards, sharing his personal taste with the world at an affordable price.

Despite this unique but effective premise, however, Hokanson decided that this business mentality was too narrow for his overall online goal. He has just opened , a second online outlet, and the term "sister store" took on an entirely new meaning. You see, the brand-new site at caters primarily toward women, offering such tempting items as aromatherapy candles, bath beads, and home décor items. "I knew they wouldn't quite fit in with the products on my other site," explains Hokanson, detailing his plan for this latest enterprise, "but they were items I knew people wanted. I thought that this way, I could essentially open a new department."

Offering a wide variety of quality items at low prices is a matter of pride for Hokanson, who chooses all of the products he sells with care. While superficially a simple concept, Hokanson is growing his business in a practical and sensible fashion, continuing to expand on the items he offers without cluttering a single web site with unrelated items. In keeping with that independent spirit, he has developed blogs, such as ,for both of his sites, inviting his customers to share their opinions and experiences so that he can better tailor his site to his customers' needs. With this fresh approach, Hokanson's new online businesses are more approachable and personalized than online stores of the past, giving them a head start in the competitive Internet environment. This kind of online business savvy is what allows and to compete with retail chain stores, and to provide unique products and services to their customers.


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