New Web Site Offers Products with a Personal Style

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Can an online business be run on an entirely subjective basis, going entirely by personal bias and style? Surprisingly, the answer may be "yes". Lin Dee Hokanson opens his new web site,, selling items chosen by him (with suggestions from his customers) based on what he likes in the market.

Lin Dee Hokanson had a very simple concept in mind when he began his new online venture, -- sell the things he thinks are good items. "I like computers, I like cameras, I like camping gear, I like music," says Hokanson, discussing his newly-launched web site. "It's all things that I like."

While relatively simple as a concept, the idea of a personalized storefront is unique to the Internet. With the ability to tailor his web site to his own tastes, Hokanson was able to gather up a selection of products as diverse as PC motherboards and consumer electronics to movie soundtracks. The variety alone is impressive, especially for a brand-new business -- it's not uncommon for a virtual shopping cart at to contain a LaserJet printer, a workhorse knife, a Canon digital camera, and an acoustic guitar. But matching that "something for everyone" variety is an array of low prices unavailable in retail chain stores.

"I try to offer everyone a good deal on what they're looking for," says Hokanson proudly, happy with his online business. He even invites his customers to give their feedback on his blog,, offering them an opportunity to interact with him directly regarding current and future products. This approach to customer service is uncommon on the Internet, but Hokanson embraces both his new business and the new ideas that come with it.

While useful as a one-stop shopping center, Hokanson's store isn't just an online novelty. The variety makes what might seem like a personal idiosyncrasy -- selling things you like -- into a viable and interesting alternative to retail shopping. Even a brief scan of the merchandise quickly turns up a dozen interesting and unique items, and Lin Dee is taking that concept one step further by opening a second web site, , which caters to items from home décor to aromatherapy. In the end, Hokanson's entrepreneurial spirit and unique way of choosing his products are a revolution in online shopping.


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Lin Dee Hokanson
Teton Express
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