Texas Dealership Increases Sales Profits with 5square.com's Sales Process Management System

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One year ago, Gorman McCracken Volkswagen in Longview, TX was using paper logs to track deals through the desking system with no way to tell the close ratio or analyze the details of every deal. After a quick installation of 5square.com's web-based sales automation system and a day of training, the dealership sales team began using daily work plans and front-end profit increased more than $400 per vehicle. The number of lease deals also increased from approximately one per quarter to four or five every month.

One of the main benefits of using this software is that it eliminates the running back and forth between salespeople and managers during a deal, which helps to build a better relationship with the customer

One year ago, Gorman McCracken Volkswagen in Longview, TX was using paper logs to track deals through the desking system with no way to tell the close ratio or analyze the details of every deal. After a quick installation of 5square.com's (http://www.5square.com) web-based sales automation system and a day of training, the dealership sales team began using daily work plans and front-end profit increased more than $400 per vehicle. The number of lease deals also increased from approximately one per quarter to four or five every month.

"One of the main benefits of using this software is that it eliminates the running back and forth between salespeople and managers during a deal, which helps to build a better relationship with the customer," said Scott Brothers, Gorman McCracken's General Manager.

Additionally, Brothers says the electronic multi-pencil tool drastically reduces if not eliminates the negotiation in every car deal. The multi-pencil offers an easy interface in which salespeople can plug in various numbers such as down payment, monthly payment, interest rate, sales price or trade-in value, and the screen automatically updates the terms. The customer can instantly see all the options offered and choose their own terms. "This one feature has greatly contributed to our front-end profit going from an average of $1200 or $1300 per vehicle, all the way to $1700 or $1800 per vehicle, an increase of $400-500 profit per vehicle," said Brothers.

Gorman McCracken salespeople have also increased lead volume and be-back closing ratios as a result of using 5square.com's drivers license tracking system. Previously salespeople used paper logs for recording customers, but typically only customers who bought vehicles were recorded. Now, every time a customer looks at a vehicle their drivers license is scanned and the details are stored in the system for follow-up.

Brothers has also noticed a significant time savings with the online credit application feature. "This has eliminated three or four different processes we had to go through previously, pulling the credit information using one system, then manually transmitting data between our accounting system and DMS," said Brothers. "Now we can just seamlessly switch back and forth between screens and the data is automatically updated in every part of our system."

Salespeople enjoy using the sales process software, as it's easy to use and requires only a day of training. "5square.com takes all the guesswork out of selling cars," said Brothers.

About 5square.com (http://www.5square.com)

Based in Westlake Village, CA, 5square.com has brought together a unique team of world-class experts in both retail automotive and software.

5square.com is a Sales Process Management System. It's easy to setup, easy to use and is a single system that optimizes a dealership's sales process, capturing and tracking every aspect of every lead, every deal, every time. Handoffs between the BDC, the internet department, sales, the desk, and F&I are completely seamless. It provides a whole new level of visibility and enforcement across the dealership - and the results to match.

The system integrates easily with the major DMS systems. It's Web-based, and allows dealers to concentrate on cars instead of computers. Automated configuration and hands-on training get dealerships running in only a few days. For more information, visit http://www.5square.com.

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