Dallas Businessman Creates Designer Luxury Coffee Market

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Mention in Robb Report is latest in series of honors

Sanani Coffee Company's Original Mocha Coffee earned a spot as a FrontRunner in the January 2008 Icons & Innovations issue of the Robb Report, the world's top luxury market magazine and resource guide for distinguished luxury consumers.

Since starting his designer luxury coffee business last year, Sanani Coffee Company CEO Tariq Ausaf watched his company's mocha coffee make its way into celebrity limos, become the official coffee of an award-winning yacht builder and now land on the pages of the esteemed Robb Report. Overwhelmed with the success of his designer luxury coffee, Ausaf said that the recognition by the Robb Report is a testament to the flavor and quality of his coffee.

"Being a FrontRunner in the Robb Report is truly a great honor for us because it formally places our company into the luxury market," explained Ausaf. "We are now officially America's designer luxury coffee of choice for people who enjoy the best life has to offer."

Ausaf said that his coffee's rich flavor is attracting a lot of the attention, and his exclusive process for importing the freshest, highest-grade beans from Yemen is how he achieves his signature flavor. His company only processes freshly picked beans and then air-ships them from Yemen so Sanani's customers get the freshest, richest mocha flavor possible.

"It's the closest you can get to brewing coffee fresh off the tree," Ausaf continued.

The term mocha originated from the port city of Mocha in Yemen where the international coffee trade began over 400 years ago. Mocha coffee became a treasured commodity by such notables as Rousseau, Voltaire and Napoleon. Since its entrance into the international stage in the 1600s, mocha coffee growers in Yemen have maintained their traditional cultivation methods to produce the same high-quality beans that sparked the explosive growth of cafes from Istanbul to Paris and eventually all over the world.

"When you relax with a cup of Sanani's Original Mocha Coffee, you're experiencing a world-renowned, time-tested flavor with a 400-year history," Ausaf continued. "There is simply nothing else like it."

About Sanani Coffee Company

Dallas-area Sanani Coffee Company produces an exclusive designer luxury coffee using the highest grade mocha beans from the Bani Mattar region of Yemen. Sanani's all natural coffee is produced using methods that have remained unchanged for centuries and air-ships them to the USA to maintain the rich, fresh taste that defines the Sanani Original Mocha Coffee experience. A 250-gram (8.8 oz) box of Sanani Original Mocha Coffee retails for $24.00. To learn more about genuine Yemen mocha coffee, please visit the Sanani Coffee Company website at http://www.sanani.com.

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Tariq Ausaf

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