Naples, FL (PRWEB) January 21, 2008 -
Neighborhood America today announces its involvement in the Digital Media Measurement & Pricing Summit - the first and only forum that addresses pricing and metrics for emerging digital media. The two-day event begins on January 22nd at Bridgewaters in New York City. Dan Miller, Neighborhood America's Executive Vice President, will host a panel on "User-Generated Content & Social Networking: Pricing."
The summit is designed as a one-stop-shop for senior industry executives looking for the latest solutions in tracking, measuring, and pricing of 10 platforms:
- User-Generated Content
- Social Networking
- Search Engine
- In-Game Advertising
- Mobile Marketing
- Digital Out-of-Home
- Streaming Media
- Virtual World
Attendees will learn how to justify and improve their return-on-investment, and secure strategies to increase consumer engagement. Over 45 speakers are confirmed for the event, which will feature case studies spotlighting JCPenney, Discovery Channel, Hilton Hotels, and Coca-Cola.
Dan will lead a panel of social media experts including:
- Rob Griffin, Director of Search and Analytics, Media Contacts
- James Hering, EVP and Director of Integrated Marketing, TM Advertising
- Todd Steinman, COO, M80
The session explores the changing role of advertisers. Today, advertisers and agencies can increase brand value by creating and hosting their own online communities rather than relying on third party networks. This offers them a powerful environment to engage consumers directly, and shape the way consumers think about their clients' products.
Dan is a nationally recognized speaker and expert on using web and mobile technology to strengthen consumer engagement. Formerly the President and CEO of MOVO Mobile, Dan joined Neighborhood America as EVP. He has been instrumental in bringing the company's solution to some of the country's top interactive agencies, including Crispin Porter + Bogusky, OgilvyWorldwide, and Carat, and their high-profile clients, such as adidas, Reebok, Kodak Gallery, and Volkswagen.
Who: Dan Miller, Executive Vice President, Neighborhood America
What: Digital Media Measurement & Pricing Summit - Day One, User-Generated Content & Social Networking: Pricing
Where: Bridgewaters Manhattan, New York
When: 11 - 11:45 a.m. ET, Tuesday, January 22, 2008
To arrange a meeting with Dan at the Digital Media Measurement & Pricing Summit:
About Neighborhood America
Neighborhood America enables organizations to build enterprise social networks that deliver results aligned with their strategic objectives. By building high value communities, organizations can leverage Web and mobile devices to engage audiences, facilitate ongoing dialogue around brands or campaigns, and gain continued business intelligence from consumers. The company's highly scalable 'Software as a Service' solutions include award-winning software, secure hosting, and exceptional service by a team of experts. Learn why customers including Scripps Networks, FOX News, Adidas and Rodale are turning to Neighborhood America to gain a competitive advantage by visiting: http://www.neighborhoodamerica.com.
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