Incoming-Calls.com Takes Cash Advance Leads to the Next Level

Incoming-Calls.com, a leader in direct and interactive marketing and lead generation for the merchant cash advance industry, has officially launched their pay-per-inbound-call program today.

Garden City, NY (PRWEB) January 23, 2008 -- Incoming-Calls.com, a leader in direct and interactive marketing and lead generation for the merchant cash advance industry, has officially launched their pay-per-inbound-call program today.

This new business model allows Incoming-Calls.com clients to benefit on two levels. They benefit from the advertising that's placed out in the market to drive the inbound calls, as well as the inbound calls received - almost always highly interested prospects. Clients pay only for results - the inbound cash advance call - and don't pay for any of the advertising used to generate the call. Further, each call is qualified by our proprietary IVR system that ensures each prospect is in business for one year or more, accepting credit cards, and in fact would like to speak to someone about a merchant cash advance.

CEO, Chris Consorte, says "Charging clients for results is something that's inevitable in the entire advertising industry. It seems the days are over where clients will simply hand over a large budget and give a marketing agency the thumbs-up to get started - without really knowing if they'll actually get results. We'll eventually bring this model to other industries, but we're concentrating on the cash advance leads business for now because they have an immediate need for high-quality leads."

The initial pay-per-inbound-call program launched three months earlier but was limited to testing media - open only to a few select clients. Consorte went on to say, "We had no idea which outlets, TV, Radio, Print, Mail, Internet, would perform best. It took some trial-and-error, but we really listened to the clients receiving the calls and were able to optimize the campaigns for the best quality inbound calls. The lead generation business is tough, let-alone for merchant cash advance leads, so creating the instant gratification clients get when their phone rings with interested prospects took a lot of market testing."

Paying for inbound phone calls is not a new concept as many online companies are jumping into the space. However, specialization, like in the case of Incoming-Calls.com working specifically on merchant cash advance leads, appears to be the key. Consorte added "Offering inbound calls to every industry initially sounds tempting - until you realize you need to have hundreds of weekly media plans to deal with your hundreds of clients within several industries. It could get out of control quickly."

Incoming-Calls.com is a division of Integrated Worldwide. The Integrated companies, specialists in lead generation, were formed in 1999 and are based in Garden City, New York. Call 866-910-5323 for inquiries.

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