World Poker Tour® Selects Digitaria for Interactive Agency of Record

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Companies Debut a New Look and Feel for http://www.worldpokertour.com

Worldpokertour.com leverages the Web's newest technologies to deliver a media rich online destination that extends the excitement of the World Poker Tour television events to Web site visitors everywhere.

Digitaria, a full-service digital marketing and technology firm, today announced it has been selected by WPT Enterprises, Inc., the creator of the World Poker Tour® (WPT), as its Interactive Agency of Record. Also today, Digitaria and World Poker Tour debut a new look and feel for http://www.worldpokertour.com--now a cohesive global Web site for players and fans.

"Partnering with Digitaria was a key step toward elevating our online brand, effectively equipping worldpokertour.com to support our partners as well as the increasing levels of traffic, and creating an enhanced user experience for our fans," said Ken Graiwer, vice president of WPT Interactive. "We chose Digitaria because of their vast experience in the online industry, their breadth of product offering, and their strategic partners, particularly their major sports league and entertainment clients--they truly understand how to successfully position and build a sports and entertainment brand."

In media entertainment, the online destination is increasingly important in sustaining the show, growing the business and keeping viewers engaged outside the allotted timeslot. The WPT Web site now incorporates a global Content Management System (CMS) that displays the same content regardless of location, yet automatically geo-targets specific content and offers based upon a user's geographic location. For example, if a consumer is based in a territory where real-money online wagering is restricted, the CMS technology will only allow the user to see options for free-play. The Web site also integrates Digital Asset Management, a solution that manages online assets and digitally distributes syndicated content worldwide.

The World Poker Tour, a television show that began airing in 2002 on Travel Channel and sparked the global poker boom, is currently filming its sixth season which is scheduled to be broadcast on its new network home, GSN, in early 2008. WPT consists of high stakes poker tournaments filmed at various locations throughout the world and culminates in the WPT World Championship in Las Vegas at Bellagio in April. The events draw top pros and accomplished amateurs from around the world for prize pools that have reached over $15 million. To date, WPT has awarded over $300 million in prize money and created over 80 WPT Poker-Made Millionaires™.

"As World Poker Tour continues to grow internationally, we are excited to work in lockstep to ensure a consistent online presence, regardless of location," said Digitaria CEO, Daniel Khabie. "Worldpokertour.com leverages the Web's newest technologies to deliver a media rich online destination that extends the excitement of the World Poker Tour television events to Web site visitors everywhere."

World Poker Tour joins Digitaria's list of active clients including, ASICS Shoes, Atlanta Falcons, Best Western International, CBS Corporation, Comcast Corporation, FOX Corporation, Gateway Corporation, Gordon Rush, Hasbro, Inc., KCET Hollywood, NBC Universal, QUALCOMM, Inc., VIZIO, Inc., Warner Bros. Worldwide Television Marketing and many others.

About Digitaria
Digitaria (http://www.digitaria.com) is a full-service digital marketing and technology firm headquartered in San Diego with additional offices in Los Angeles and Washington, D.C. Since 1997, Digitaria has consistently led the field in creating digital experiences online through Web sites, intranets, extranets, digital asset management, interactive marketing campaigns and business solutions that are both measurable and memorable. Digitaria represents many of the largest brands in the world. Active clients include ASICS Shoes, Atlanta Falcons, Best Western International, CBS Corporation, Comcast Corporation, FOX Corporation, Gateway Corporation, Gordon Rush, Hasbro, Inc., KCET Hollywood, NBC Universal, QUALCOMM, Inc., VIZIO, Inc., Warner Bros. Worldwide Television Marketing, WPT Enterprises, Inc. and many others.

Digitaria believes strongly in the power of collaboration and strategic thinking and often integrates internal teams with the talented staff of its clients to ensure all stakeholders contribute to the success of the engagement. For additional information, please visit http://www.digitaria.com.

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CHRISTINE CEFALO
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