Valentine's Day Deserves an Update

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Valentine's Day - one of the most stressful gift-giving holidays - merits re-examination, and an updated approach by today's consumers. Taking seven days to express affections removes much of the pressure to "get it right the first time."

Clay Atchison III, President of McAdams Floral in Victoria, Texas, is committed to making it easier for you to share the love on what is often the most stressful romantic holiday: Valentine's Day.

"Valentine's Day," remarks Clay, "can put a lot of strain on a relationship. Expectations, on the part of both men and women, often run wild." His solution is to stretch the 24 hours of February 14th into 168 hours of Valentine's Week. Why? To allow for more creativity, more options in gift giving, and, Clay affirms, "more opportunity to express your love. And isn't that what it's all about?"

According to statistics, Valentine's Day is a procrastinator's delight, in that most cards, candy and flowers are purchased at the last minute. Both as a florist, and as a husband, Clay agrees. Unfortunately, those who wait until the last minute often find their selection is now limited and, in the case of florists, the delivery schedule has been filled.

"Why not send your romantic bouquet on Monday, February 11th?" asks Clay; "It's a wonderful way to start the week and set the stage for a romantic Valentine's Day." Not to mention, you'll be her heart's champion. "She knows you thought of her early and didn't wait until the last minute to buy her Valentine gift, reiterates Clay. Besides, your early thoughtfulness will impress her co-workers and win you some "bonus" points for being such a romantic guy!"

The lover's festival we know today began way back in the 14th century. During the intervening 700 years, love's tokens and the actions taken in the name of love have changed, but the emotions behind them remain constant.

The consistent symbols of the holiday - hearts, lover's knots, cupids, candy, flowers - all lend themselves well to tokens of affection: flowers, chocolates and cards liberally sprinkled throughout the Valentine's Day week. Value your heart's connections with a week-long celebration of love. Valentine's Week gives you not just 24 hours to "get it right," but 168 hours to express your feelings.

"I think this year," proposes Clay, "you could start the Valentine countdown on Monday, February 11th, and close the celebration that Saturday or Sunday night, with a romantic evening for two. It's a win-win lover's strategy - and I say that from personal experience!"

For additional information, contact:
Clay Atchison III
McAdams Floral
Telephone Number: 361-575-2307
Fax Number: 361-575-2557
Web site address:

McAdams Floral was started in 1975. Over 30 years later, daughter of the founder, and son-in-law, are carrying on the family floral tradition. Now a second and third generation business, the firm remains grounded in Joe McAdams' original philosophy: "Our customers are our number one priority, and their business is always appreciated." Visit McAdams Floral online at


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