Anana Selects Paraxip's NetBorder Platform for Large Outbound Contact Center Deployment in the U.K.

Share Article

Anana to deploy the NetBorder connectivity platform to optimize the performance of a SIP-based proactive contact solution at a leading wireless operator in the U.K.

Anana Ltd, today announced that they have selected Paraxip's NetBorder software solution as part of a large outbound contact center solution at a leading wireless operator based in the U.K.. The NetBorder software platform is a unique solution, providing smart connectivity services that enhance the efficiency of IP Contact Center applications. In this particular deployment, the NetBorder connectivity product is used to significantly enhance the automation rate of the customer's proactive contact applications, therefore improving agent productivity and enhancing the end customer experience with the contact center.

"After careful review of the different offerings in the market, it became clear that Paraxip, with its NetBorder platform, allowed us to provide the best performance and most flexible solution to our customer." said Chris Woodward, Managing Director at Anana. "Paraxip's team has a unique grasp of the Contact Center challenges and this allows them to deliver products and services that uniquely fit our customers' needs. We are thrilled to offer the NetBorder solution as part of our comprehensive project services."

Anana's deployment strategy leverages the following key elements of the NetBorder product line:

  • NetBorder Call Analyzer. Paraxip's patent-pending approach to Call progress Analysis, based on pattern recognition technology, provides rapid and detection of call progress scenarios including special intercept tones, fax machines, voice mail systems, and live human responses. The solution enables unmatched automation rate of proactive customer contact campaigns, improving both the efficiency of agents and the satisfaction of end users.
  • NetBorder Session Controller. This NetBorder component serves as a session border controller between the IP Contact Center application suite and the customer's core IP Telephony infrastructure.
  • NetBorder Agent Bridge. With this feature, Paraxip enables remote agents, whether they would be at home with a standard POTS line or within the contact center environment behind a legacy PBX, to appear as permanently connected IP agents within the IP contact center. The solution dramatically reduces call connection time to agents, both improving the agent productivity and reducing the end user call drop rate.

"We are proud to partner with Anana and to add them as one of our high-value resellers" said Serge Forest, President and CEO at Paraxip Technologies. "We are impressed with Anana's track record in delivering high-quality solutions and share their commitment to superior customer satisfaction."

More information on Anana's and Paraxip's offerings can be found at and respectively.

About Anana
Anana is a pioneer of innovative and effective IT. We have proven capability in leading edge Speech, Communication, and Customer Contact solutions and a successful track record of delivery to international blue chip clients including Cable and Wireless, Centrica and Royal Mail.
Anana believe that world class technology is only one ingredient in a successful project; meeting their customer's expectations is at the core of Anana's philosophy and underlies all their business engagements.

For more information, please visit

About Paraxip Technologies
Paraxip Technologies offers software products enabling IP telephony platforms and applications to seamlessly connect to heterogeneous network elements. Paraxip's products are designed from the ground up to offer IP telephony applications with un-paralleled transparency to legacy networks and equipment, enabling seamless operations in hybrid environments, where traditional and IP telephony equipment and applications are mixed.

Working with world-class industry partners, Paraxip brings to market innovative connectivity solutions in a flexible, building block approach. Paraxip's products are optimized for Interactive Voice Response, Call Center and Unified Communications applications.

For more information, please visit

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Frederic Dickey
Visit website