Now, boomers will be the generation setting the tone of a new life stage. They are no longer just baby boomers. They are Preretirees
New York, NY (PRWEB) January 29, 2008
This year, more than 4 million baby boomers will turn 50 - that's more than 12,000 a day. They are the single largest generation in history, with more discretionary income than any other age group. And, unlike the generations before them, baby boomers are living longer and working longer, launching a brand new life stage: Preretirement.
Born at the end of World War II, boomers mourned President John F. Kennedy's assassination, cheered for Martin Luther King, Jr.'s "I Have A Dream" speech and marveled as Neil Armstrong walked on the moon. They redefined civil rights and women's rights. They were marked by the Vietnam War and embraced rock 'n' roll.
"Baby Boomers have done everything bigger than the generations who preceded them," said Andrew P. Garvin, chief executive officer of PreRetirementLife.com, a new Web site designed specifically for adults ages 50 to 64. The site is live in Beta and can be previewed by going to http://www.preretirementlife.com and entering the password "preview." Mr. Garvin is seeking as much feedback as possible before launching full-scale this spring.
"Now, boomers will be the generation setting the tone of a new life stage. They are no longer just baby boomers. They are Preretirees," said Garvin.
Preretirement is a life stage between the ages of 50 and 64 that marks the transition between your career and your future, said Garvin. Research shows that today's preretirees will not retire in the traditional sense. They are active, health-conscious and inquisitive, embracing technological innovation and the new experiences that come with life's success.
By 2010, 58.4 million people will fall into the Preretiree group, making up 20 percent of the population. As they embark on this dynamic and challenging life stage, they will seek practical solutions to help make Preretirement more rewarding.
PreRetirementLife.com is the premier online guide for adults ages 50 to 64, providing valuable resources and information about innovative products that meet the needs of people in this newly defined stage of life.
"Our site embraces the vitality of this new lifestyle and provides trustworthy advice, all in one convenient place," said Garvin. "PreRetirementLife.com allows visitors to connect with fellow Preretirees to share tips and insight on finances, health and other important issues. We also scour the Internet to find, present and describe the most useful Web sites for Boomers. We help them find what they need faster."
PreRetirementLife.com features user-friendly navigation and unique content without intrusive banner and pop-up advertisements. Visitors can find exclusive deals and discounts; learn the latest secrets to staying young; read articles by experts in 14 topic areas, including health, financial planning, travel, 50-plus housing and self-improvement; ask questions on any topic and receive personalized answers from other registered users or from PreRetirementLife.com's expert staff; and explore the PreRetiree Product Expo, the only year-round exhibit on the Web to showcase products and services from companies meeting the needs of Preretirees.
PreRetirementLife.com, the Web's premier online guide for adults ages 50 to 64, is being developed with input from distinguished experts in business, media, marketing and from members of the baby boomer generation. To learn more about this exciting new life stage, preview exclusive monthly deals and discounts and access weekly secrets to staying young, visit http://www.preretirementlife.com and enter the password "preview."