Kinaxis Witnesses Strong Growth as Response Management Gains Increasing Recognition as Emerging Industry Category

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Software revenue and bookings double for response management provider.

This past year was an outstanding year for Kinaxis in many ways and according to many metrics

Kinaxis™ Inc., the global leader in Response Management solutions providing visibility and coordinated response to change for manufacturing and demand management organizations, is experiencing strong business momentum as the company continues to successfully champion the new industry category of Response Management.

Financial Performance
2007 was a record year for Kinaxis as it saw its software revenue and bookings more than double from 2006. Kinaxis closed 2007 with a revenue backlog that increased more than 150 percent compared to the previous year.

Revenue growth was driven by both new customer acquisition and existing customers expanding their global deployments to include more manufacturing sites and users. The number of new customers acquired within the year increased by more than 50 percent compared to 2006. Recently announced customers: Elcoteq, John Deere, Microsoft, Nikon and Qualcomm are a reflection of the market prominence of the growing Kinaxis customer base.

"This past year was an outstanding year for Kinaxis in many ways and according to many metrics," says Douglas Colbeth, Chairman and CEO, Kinaxis. "During 2007, we established the company as a highly valuable enterprise poised for long-term success and ready to capitalize on burgeoning market opportunities. A growing number of enterprises are coming to the realization that they do not suffer from planning problems, but rather from their inability to respond to constant change. As responsiveness becomes increasingly recognized as a critical corporate capability, more and more companies are investing in Kinaxis RapidResponse."

Response Management Traction
The ever-intensifying challenge of multi-enterprise management within an environment of increasing demand volatility and rapid product innovation is driving the need for a distinct class of capabilities aimed at enabling companies to better manage at the moment. Meeting this need, the Kinaxis RapidResponse solution empowers front-line decision makers to make the quick and intelligent risk tradeoffs necessary to respond to unexpected events in increasingly volatile and complex global supply chains and fulfillment networks.

Leading industry analysts from AMR Research, Aberdeen Group, Technology Forecasters Inc. and Ventana Research have all acknowledged the merits of Response Management via several analyst reports, podcasts and whitepapers issued throughout the year. Attesting to the necessity for companies to adopt a strategic solution for managing change and enabling responsiveness, this broad analyst recognition has helped validate the category's emergence, as well as clearly defined the market need for the Kinaxis RapidResponse solution. Visit for a comprehensive view of all analyst and Kinaxis commentary on Response Management.

Industry Accolades
Recognition of Kinaxis in the marketplace was also evident by a number of other awards of distinction, namely: Global Logistics and Supply Chain Strategies' 100 Great Supply Partners, Supply & Demand Chain Executive 100, and Manufacturing Business Technology's 40 Emerging Software Vendors. In addition, Kinaxis Executive Vice President John Sicard was honored as a "Pro to Know" by Supply & Demand Chain Executive. Kinaxis also received a Supplier Excellence award from Raytheon Network Centric Systems (NCS).

Product Innovation
As the industry evolves, Kinaxis continues to demonstrate its leadership through market-driven product innovation.

In June, Kinaxis released RapidResponse 9, the next generation of its leading Response Management solution for manufacturing, which included new innovations for event-based monitoring and alerting, people-centered collaboration, and risk management. The product has been well-received and has raised the bar in enabling faster, collaborative response that balances opportunity and risk.

Expanding its market reach, Kinaxis will soon be introducing a new RapidResponse application, purpose-built to address the needs of a distinct, but complementary target user audience. The company is excited to make an official announcement regarding the broadening of its Response Management offering in the coming month.

About Kinaxis
Kinaxis delivers an on-demand Response Management service for visibility and coordination to drive rapid response to constant change across global supply and fulfillment networks, resulting in breakthroughs in customer service and operating performance. Kinaxis RapidResponse combines multi-enterprise visibility, collaborative "what-if" analysis and rapid decision support to empower front-line manufacturing and fulfillment teams to take quick and effective action when faced with constant changes in demand, supply and product. Global leaders such as Casio, Honeywell, Jabil, Raytheon and Toshiba use Kinaxis RapidResponse to empower their supply networks with superior responsiveness and gain competitive advantage. For more information, visit the Kinaxis web site at or the company's blog at

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