Deerfield Beach, Florida (PRWEB) January 23, 2008
In the tradition of their bestselling Chicken Soup for the Soul series, which continues to rein as the most popular non-fiction series among teens, HCI Books has launched the first Internet-Active Book Series. Targeting the next generation teen market The Jon & Jayne Doe Series also has the distinction of having its own theme song and video. The first title in the series available in February is Jon & Jayne's Guide to Making Friends & "Getting" the Guy (or Girl).
What "Internet-Active" means is that the books and its website coexist as one unit -- much like the web-based toys for young children. Games such as "the Drama" and "Quickies" offer passwords and keywords that activate certain features to the website. . Curiosity will drive our readers to the website, but these activities are ancillary to the overall message of the books. It is self-help in a package that teens can relate to.
Rather than dwell on the issues that every self-help book for teens takes on such as body image, self-esteem, dealing with parents, and other broad-stroke topics , The Jon and Jayne Doe series addresses the secondary topics -- those situations that are affected by these larger issues, like "getting" the guy or the girl, making new friends, being invited to the cool party? These are the issues that really keep teens talking at their lockers (that is, when they're not trying to crawl inside of one).
To reach teens where they live, and to ensure the authenticity of its content, The Jon & Jayne Doe Series was created with teens who approve the topics, content, lingo, situations. The teen panel (aka "the crew") are a group of teenagers who took a real interest in the series concept when it was presented to them. They, as well as other kids in the Jon & Jayne network, play a very large role in shaping Jon and Jayne's characters as well as in shaping the content and packaging of the books. Every word that comes out of Jon and Jayne's mouth is approved by them.
Topping off the new Internet-Active series, http://www.jonandjayne.com includes message boards, quizzes, surveys, and contests and a place for kids to post their questions, ideas, stories, and comments. This input which will shape future issues in the series. The video can be viewed at http://www.youtube.com/watch?v=9xkvaAH6new.
For further information or a review copy of The Jon and Jayne Doe's Guide to Making Friends & "Getting" the Guy or Girl, contact: Kim Weiss, HCI Books, (800) 851-9100 ext. 212