Saugatuck Founder McNee to Present at SaaScon 2008

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Head of leading SaaS research firm to share insights related to market shift toward broader enterprise-wide requirements at 3rd annual SaaScon conference.

Software-as-a-service has quickly moved beyond its early roots in providing easy-to-deploy departmental and niche-focused solutions, and is now poised to address broader enterprise requirements, including "core" (often mission-critical) business processes. At the same time, enterprise users are getting much more sophisticated and savvy, with increased expectations vis-à-vis service levels and accountability, pricing, enterprise integration, SaaS solution functionality, and SaaS provider responsiveness to requested enhancements and changes. These are two key research themes that will be highlighted at SaaScon 2008 by Saugatuck Technology founder and CEO Bill McNee, which begins on Tuesday March 25th at the Santa Clara Convention Center, in Santa Clara, California.

On Wednesday, March 26th, Mr. McNee will present Saugatuck's latest SaaS research in a session titled, "Enterprise-Ready SaaS." McNee's comments and insights will be based on research to be published in April 2008 by Saugatuck, including its newest thought leadership report. As with previous SaaS research that Saugatuck has published over the past four years, Saugatuck is undertaking a comprehensive research agenda that includes the development of a worldwide buyer demand survey of more than 400 senior business and IT executives, and deep-dive briefings with dozens of leading SaaS providers.

"We are delighted to again participate in the premier SaaS event of the year," shared McNee. "The conference agenda has a great balance of visionary perspective concerning how SaaS applications and infrastructure will evolve, combined with practical case studies and advice for user executives embarking on enterprise-wide SaaS strategies."

SaaScon expects to host more than 500 again this year, this time including key IT managers and line-of-business executives now responsible for integrating and managing SaaS applications. "In many ways, the evolution of SaaScon - and its' shift to address the strategic issues of both user and vendor executives - directly mirrors the evolution of SaaS itself," added McNee.

As a special benefit to all SaaScon conference attendees, Saugatuck and Computerworld have entered into a special agreement to provide access to some of Saugatuck's industry-leading SaaS research prior to the event - as well as a limited trial license to access Saugatuck's subscription research for 30-days after the conference. For more information about this special offer, or about Saugatuck's ongoing research programs, please go to

About Saugatuck Technology

Saugatuck Technology Inc. provides management consulting and subscription research services to senior executives, information technology vendors, and investors, combining strategy development, business planning, and market intelligence with first-hand research of executive technology buyer trends. Founded in 1999, Saugatuck is headquartered in Westport, Connecticut (USA). For more information, go to, or call 1-203-454-3900. For Press Inquiries, including setting up one-on-one interviews with Saugatuck analysts, contact Chris MacGregor, at

About SaaScon

SaaScon 2008 is the world's premier event for executives and managers who create, build, procure and deploy Software-as-a-Service (SaaS) technologies. An industry-wide event, Computerworld's SaaScon attracts end-user executives, ISVs, vendors, and the spectrum of SaaS eco-system players. For information or to register for the event, visit the SaaScon Web site at For questions about vendor presentation opportunities or sponsorships at SaaScon 2008, please contact John Vulopas, director of business development, Computerworld, at 508-271-8024 or

About Computerworld
Computerworld is the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (, weekly publication, focused conference series and custom research form the hub of the world's largest (40+ edition) global IT media network. In the past five years alone, Computerworld has won more than 100 awards, including Folio Magazine's 2006 Gold EDDIE Award for the best technology/computing magazine, the 2004 and 2006 Magazine of the Year Award, and 2006 Best Overall Web Publication from the American Society of Business Publication Editors (ASBPE). In addition, in 2007 Computerworld's then editor in chief, Don Tennant, received the prestigious Timothy White Award from American Business Media. Computerworld leads the industry with an online audience of over 2 million unique, monthly visitors and a print audience of 1,222,000 readers each week (IntelliQuest CIMS Spring 2007).

SaaScon Contacts:        
Chrissy DeAvila


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