We also used our expertise to develop the Generator Store brand to ensure it communicated strength, competence and always-on power. Additionally, we positioned the site as a trusted retail establishment that customers can feel good about, which was equally important to our team and the client.
Atlanta, (PRWEB) January 23, 2008
Generatorstore.com, a wholly owned subsidiary of Atlanta-based Perkins Electric Company, is leading its competitors in popular search engines -- securing premium placement in Yahoo!, Google and MSN just 45 days after its launch. Developed by Persuasion Communications Group, an Atlanta-based communications firm that specializes in Atlanta Web design, the e-commerce site was designed to help expand the Perkins Electric enterprise and help sell residential, commercial and portable emergency generators nationally. To guarantee exposure and reach new Internet customers, Persuasion Communications developed a robust, organically-driven search engine optimization strategy for the new site.
Generatorstore.com is the industry's most comprehensive and easy-to-use e-commerce site, specializing in selling and delivering Guardian and Generac emergency power generators, the most popular selling brands on the market. The store also offers matching accessories and maintenance kits. The site's primary target customers are homeowners and businesses located in regions that seasonally experience hurricanes, tornadoes, winter storms and rolling blackouts.
When Perkins Electric decided to expand their business by including online sales, Persuasion Communications Group responded by delivering a carefully-branded website designed to effectively offer a comprehensive line of generators to residential and commercial customers, along with the critical information customers need when making purchasing decisions online. Additionally, the firm utilized organic search engine optimization techniques to push generatorstore.com to the forefront of the industry. The result was high-ranking search engine positions in a short time for terms such as "emergency home generators" and "commercial generators" in Yahoo!, Google and MSN -- often placing the generatorstore.com on the first page. The organic search engine optimization strategy was a cost-effective alternative to the pay-per-click services Perkins Electric had previously used for its local Atlanta website.
"Generatorstore.com is highly placed in the search engines we wanted and we are very happy about that," said Charles Perkins, president of Perkins-Electric Company, and owner of generatorstore.com. "We tried the pay-per-click route before with our other website and it simply became to costly for us to maintain. The organic solution implemented by Persuasion Communications Group proved to be the most cost-effective choice for us. We're also having great success with our other website, perkins-electric.com, by implementing Persuasion's organic solution. Now when people search for terms such as "generator sales in Atlanta" and "Atlanta emergency generators," our site is often listed number one."
According to industry surveys, marketers will increasingly implement search engine optimization as an integral component of their marketing plans in 2008 to cost-effectively drive customers to their websites and increase brand awareness. Persuasion Communications Group's combined marketing, communications and design expertise uniquely positions the firm to help clients capitalize on this trend by seamlessly integrating innovative web solutions into their clients' marketing campaigns and helping them boost sales and brand awareness.
"We developed the generatorstore.com site using organic search engine optimization techniques to help Perkins Electric target those potential customers most likely to purchase generators online," says Ernie Martin, founder and principal of Persuasion Communications Group. "We also used our expertise to develop the Generator Store brand to ensure it communicated strength, competence and always-on power. Additionally, we positioned the site as a trusted retail establishment that customers can feel good about, which was equally important to our team and the client."
To view the website, visit http://www.generatorstore.com or search for "emergency home generators" in Yahoo!, Google or MSN.
About Persuasion Communications Group
Persuasion Communications Group delivers creative communications, marketing and online-interactive solutions designed to cut through the clutter and noise of the marketplace. Based in Atlanta, GA, the firm works with Fortune 500 organizations and small to mid-sized businesses to develop innovative internal and external communications and marketing strategies as well as Atlanta Web design solutions. The firm also uses advanced methodologies designed to help clients quantify the impact of their organization's communications initiatives and aid them in determining the overall influence those initiatives have on annual revenue. For more information, visit http://www.persuasioncg.com.
Generatorstore.com is the nation's most comprehensive and easy to use online store for sales of Guardian and Generac emergency power systems. Generatorstore.com sells mid-size generators for residential and light commercial use, larger systems for commercial and industrial use, and portable generators. With more than 50 years of combined sales and service experience in the emergency power generator industry, generatorstore.com provides customers peace of mind in any weather. Visit generatorstore.com at http://www.generatorstore.com.