Walla Walla, WA (PRWEB) January 24, 2008
'Little Miracles' is the methodology for creating wealth without the debilitating demands of prospecting and cold calling. Every day millions of people attend mixers, meetings, and conventions, collecting piles of business cards. Back in the office, they follow up with a phone call or e-mail, hoping for increased business, often without success. "Building beneficial business relationships that produce a continuous flow of new business over time" is what works, says renowned business relationship expert and author Mel Kaufmann.
With 'Little Miracles,' Kaufmann's new book, a professional seeks a person who has a database full of prospects to share, rather than seeking a solitary prospect. This leverages both time and money. The Link is the centerpiece of 'Little Miracles.' A Link is an individual from an industry or discipline not in competition with you, who becomes a conduit for immediate and continuous flow of information, ideas, and referrals.
Kaufmann's new book, 'Little Miracles,' contains one hundred little business miracles never before revealed, presented in a slim, pocket-sized volume. You will learn:
- How to transform idle chatter and chance encounters into business opportunities.
- How to stop selling at events and leave with multiple business opportunities.
- How to research an event before attending
- How to sit by a professional of your choice at each event.
- How to convert meetings to money and conventions to cash
- How to begin a conversation with a stranger
- How to discover the financial value of a stranger within sixty seconds of meeting
- How to leave a time-waster gracefully
- How to build a successful business relationship
Twenty-five years ago, 'networking' was an undefined, frivolous activity. As a marketing representative for the Wilshire Chamber of Commerce in Los Angeles, Calif., Kaufmann quickly became aware that most members were leaving chamber events without any new business. For the next two years, he would arrive at the chamber office at 5 a.m. and think of processes he could teach to enhance members' revenue. During these two years, he discovered 100 'Little Miracles,' and each had the potential to increase profits. Kaufmann began to teach new members 'Little Miracles' and the seminars became so successful that he has taught them throughout the U.S. and the world. Over time, he transformed 'networking' into a discipline known at The Link System.
Kaufmann's client list reads like a 'Who's Who' of the business world: AFLAC Insurance, American Express, Coldwell Banker Real Estate, KPMG Peat Marwick (CPA), Merrill Lynch, Price Waterhouse Coopers (CPA) US and Canada, Wells Fargo Bank, XEROX, and more. Besides numerous regional and national chambers of commerce, Kaufmann has taught The Link System to organizations such as American Women's Society of CPAs, Dale Carnegie International Convention, LeTip, Los Angeles Business Travel Association, Michigan Association of Broadcasters, National Association of Business Owners, and Women In Business, with dynamic results.
'You cannot use 20th century marketing concepts in the 21st century,' says Kaufmann, who recently developed a training course for additional teachers to fulfill demand for his workshops.
Individuals and companies of all sizes can use 'Little Miracles' as a business development strategy to expand existing markets or create new markets.
'Little Miracles' books are $14.95 each, plus $2.50 S+H. Volume discounts available. For more information or to order, contact Mel Kaufmann at kaufmannmelvin @ charter.net, (509) 240-1470, or 130 Bryant Avenue, Suite 4, Walla Walla, WA 99362.
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