Telco Giant BT Selects Digital Fuel as Global Standard for Service Management

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Digital Fuel Prevails Over the Competition as it Continues to Explode Across the Telecommunications Industry

Siemens is delighted to extend their relationship with both Digital Fuel and BT through the award of this contract. Siemens will provide the supporting implementation and professional services building on their existing experience of implementing Service Flow at enterprise-wide scale

Digital Fuel®, the leader in customer-facing Business Service Management (BSM) software solutions, today announced that its complete Service Level Management Solution has been selected by BT, a leading provider of communications solutions serving customers throughout the world, to become its de facto standard across the organization. Digital Fuel was selected from among four other common packages with its top-down, customer-facing approach to managing services, highlighting its force in the telecommunications industry. BT's choice secures Digital Fuel's reputation as the premier solution for delivering greater business value to customers.

"BT is entering a new era to become the complete service provider, from selling data to video streaming," said Mark Smyth, SLM Business Executive at BT. "It is crucial for us to increase customer satisfaction and win new and renewal contracts while reducing manpower and delivery costs. Digital Fuel's ability to manage services better than any other software provider in the market, its extensive knowledge of the business space and its commitment to ensure that a successful business relationship and partnership is established were keys to our decision."

BT's global standardization of Digital Fuel utilizes ServiceFlow to manage Service Catalog, Service Financial Management and Service Level Management with its customer- facing approach toward distributors and customers, and as well as managing service with its suppliers. Digital Fuel's widespread deployment will facilitate BT's customers, ranging from large-scale government ICT projects to hundreds of individual MPLS clients, in transforming its services organization into a competitive advantage by reducing costs and creating greater value for the business units.

"The fact that BT chose to standardize on Digital Fuel is a major testament to the importance and value of our solution for one of the most innovative, customer-driven services organizations in the world," Digital Fuel President and CEO Yisrael Dancziger stated. "By providing a standard platform for managing BT's broad array of services, partners and customers, Digital Fuel will increasingly become a strategic driver of business value throughout the organization. This is exciting and we look forward to continuing our successful, long-term partnership."

BT has teamed up with Siemens, one of the world's leading IT service organizations to provide outsourced global IT services. The relationship enables customers to rely on the proven ability of two recognized leaders in the industry to deliver technology and services in line with their customer's expectations and business objectives. Based on successful implementations, Siemens became Digital Fuel's first-of-many certified delivery partners, strengthening its affiliation with both companies.

"Siemens is delighted to extend their relationship with both Digital Fuel and BT through the award of this contract. Siemens will provide the supporting implementation and professional services building on their existing experience of implementing Service Flow at enterprise-wide scale," Elwyn Jones, Siemens Group Account Director for Telco commented. "This is another significant step in our relationship with Digital Fuel and illustrates the compelling value of the Service Flow product's capability and Siemens' extensive implementation experience."

To learn more about the company and its ServiceFlow BSM software solutions, visit the Digital Fuel website at http://www.digitalfuel.com .

About BT
BT is one of the world's leading providers of communications solutions and services operating in 170 countries. Its principal activities include networked IT services; local, national and international telecommunications services; higher-value broadband and internet products and services and converged fixed/mobile products and services. BT consists principally of four lines of business: BT Global Services, Openreach, BT Retail and BT Wholesale.

In the year ended 31 March 2007, BT Group plc's revenue was £20,223 million with profit before taxation of £2,484 million.

British Telecommunications plc (BT) is a wholly-owned subsidiary of BT Group and encompasses virtually all businesses and assets of the BT Group. BT Group plc is listed on stock exchanges in London and New York.

For more information, visit http://www.bt.com/aboutbt

About Digital Fuel

Digital Fuel Technologies, Inc., is the leading provider of Service Catalog, Service Level Management and Service Financial Management software solutions for IT, Communications, HR, F&A in enterprises and commercial service providers. The company's ServiceFlow business software applications manage billions in Telco, IT and other business services at companies and governments around the world such as British Telecom, Capgemini, Cisco, Computacenter, CSC, Cummins, Dell, General Electric, IBM, Nestle, O2, Procter & Gamble, Siemens, SITA, Sprint, Telefonica, Telus, WiPro, Xansa and many others. Digital Fuel is headquartered in San Mateo, California, USA, with offices across North America and Europe. Learn more at http://www.DigitalFuel.com .

Media Contact:
Lara Sasken
LaunchSquad
+1 (415) 625-8555

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