Super Suppers Answers America’s Call for Favorite Foods, Adding Signature Entrées and Pizza to Menu

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Enhancing its Take n’ Bake offerings, Super Suppers continues to lead innovation in “meal assembly” industry.

Super Suppers

We did a lot of surveying and research to select our Signature Entrées. We also want to give customers the opportunity to get a great pizza –- which everyone loves –- while they are in our stores.

While some Americans like flavor variety and trying new meals at the dinner table, nothing brings more satisfaction and comfort to many than tried-and-true mealtime favorites. It was customer feedback to this point that led Super Suppers to introduce a selection of new OvenPerfect pizzas and its Signature Entrées to a recurring place on its menu every month.

The four Super Suppers Signature Entrées -– Parmesan Chicken with Creamy Sage Sauce, Pecan Praline Chicken, King Ranch Chicken, and Asian Flank Steak -– were determined from customer preferences across America and always will be available. They will be accompanied each month by a selection of other succulent creations, direct from company founder Judie Byrd and the Super Suppers recipe development team.

In January, for example, additional Take n’ Bake entrée offerings from Super Suppers may include Asian Chicken Noodle Soup, Citrus Chicken with Peachy Pineapple Sauce, French Onion Salisbury Steaks, Greek Chicken Pita Wraps with Savory Lemon au Jus, Oven Roasted Ribs and other delicious selections.

The industry standard, until the introduction of Super Suppers’ Signature Entrées, has been to offer 12 new entrée offerings each month.

Also, Supper Suppers is the first in the meal assembly industry to present a regularly available pizza entrée to its customers, with the introduction of OvenPerfect pizza. The 14-inch pizzas will feature a fresh-made, herb-infused sauce and crust made by hand in each Super Suppers location. Initially, the topping options will be cheese, pepperoni and supreme.

The new Signature Entrée and OvenPerfect pizza menu additions will be available at Super Suppers locations across America during the first quarter of 2008.

“We’ve listened to our customers who were regularly asking for a few of our favorite entrées, even in months when those items weren’t on our menu,” said Byrd. “We did a lot of surveying and research to select our Signature Entrées. We also want to give customers the opportunity to get a great pizza –- which everyone loves –- while they are in our stores.” She explained that its Pepperoni Braided Bread has traditionally been one of Supper Suppers’ top sellers, so the addition of the OvenPerfect pizza line was natural.

Byrd reiterated that the variety of chef-developed, fabulously flavored entrées Super Suppers customers have come to expect will continue to be available with the rest of the menu lineup each month, as well as featured in the stores’ popular Grab n’ Go freezers and refrigerators. Entrées featuring a variety of regional and international flavors are constantly being developed by Byrd and the recipe development team.

In addition, Supper Suppers also offers an always-available selection of vegetables and sides as well as decadent desserts, giving busy people complete, convenient Take n’ Bake meal solutions. Selections include Oriental Green Beans, Macaroni and Cheese, Mashed Potato Casserole, Cowboy Caviar, Chocolate Pecan Pie, and many more. Super Suppers recently began emphasizing the convenience of all of its offerings with the new Take n’ Bake positioning and logo, which provide a strong reminder to customers of one of the company’s key benefits.

Whether Super Suppers staff makes them, or customers come in to create them with their personal flair, Super Suppers entrées, pizzas and other accompaniments are making mealtimes all around the country more convenient and enjoyable.

About Super Suppers
Super Suppers is the answer to the age-old question, “What’s for dinner?” Customers visit our professional kitchens for great-tasting Take n’ Bake entrées, which they take home and cook later at their convenience. We provide further meal simplicity through services such as our Grab n’ Go freezers, stocked with entrées, sides and desserts, as well as fast, convenient Curbside-To-Go call-ahead service. Super Suppers was established by Judie Byrd, founder of the Culinary School of Fort Worth. Recognized by Newsweek magazine as one of America’s fastest growing franchises, and by Entrepreneur magazine as the fourth best new franchise for 2007, Super Suppers has approximately 200 locations in 40 states. For more information, visit http://www.supersuppers.com.

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Shawn Steward
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