The Competitive Rate Solution will give an incredible strategic advantage to Best Western member hotels. MarketVision provides the tools our hotel operators need to ensure Best Western’s prices and availability remain highly competitive in this demanding marketplace.
Atlanta (Vocus) January 23, 2008 –-
The Rubicon Group, a leading provider of competitive market intelligence to the travel and hospitality industry, today announced that Best Western International has selected Rubicon as an Endorsed Rate Comparison Vendor for competitive rate information. Rubicon’s MarketVision® Competitive Rate Solution provides extensive, detailed comparisons of up-to-date rates and availability in hotel markets worldwide.
Ron Pohl, Vice President of Operations for Best Western in Phoenix, stated, “The Competitive Rate Solution will give an incredible strategic advantage to Best Western member hotels. MarketVision provides the tools our hotel operators need to ensure Best Western’s prices and availability remain highly competitive in this demanding marketplace.”
Pohl added, “In particular, MarketVision offers a tremendous range of historical and future arrival date information, as well as flexible reporting options that serve the lodging segments which Best Western represents, from roadside to convention hotels.”
“We are pleased that the World’s Largest Hotel Chain® has partnered with the leading provider of competitive rate intelligence,” said Steve Swope, President and CEO of Rubicon. “As an upper mid-scale brand, Best Western actively seeks out new market intelligence systems with evolving capabilities such as Demand Analysis. The Best Western leadership team readily saw MarketVision’s benefits and was aware of our global reach with other key customers, including Hilton, InterContinental, Marriott and Starwood, to name a few.”
The Rubicon Group (http://www.therubicongroup.com) is a leading provider of competitive market intelligence and market analysis to the global travel industry. Rubicon’s focus is to integrate competitive market information into the business planning and revenue management practices of its customers in the hotel, airline and rental car industries as well as support the general market analysis needs of the travel industry. Rubicon satisfies its customers’ need for Competitive Rate, Demand Analysis and Display Position information through its MarketVision® product. Rubicon offers the broadest and deepest collection of market information in the travel industry today.
About Best Western International
Best Western International is THE WORLD'S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to over 4,000* independently owned and operated member hotels in 80* countries and territories worldwide. An industry pioneer since 1946, Best Western has grown into an iconic brand that hosts 400,000* worldwide guests each night. Best Western's diverse property portfolio, its greatest strength, stems from a business model designed to give owners maximum flexibility to address market-specific needs. Equally committed to the business and leisure traveler, Best Western recently embarked on a five-year mission to lead the hotel industry in customer care. Since 2004, Best Western has served as the Official Hotel of NASCAR®. For more information or to make a reservation, please visit http://www.bestwestern.com.
*Numbers are approximate and can fluctuate.
Ann Warren, Schroder PR, 770.328.8384, ann @ schroderpr.com
Jennifer Sheran, Schroder PR, 404.872.7289, ext. 11, jennifer @ schroderpr.com