Softrax Executive Webcast: Software M&A –- the Year in Review, the Year Ahead

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Software equity group managing director offers analysis of 2007 market and changes ahead for 2008.

Softrax Corporation, a leading provider of enterprise revenue management and billing solutions today announced that it will present an Executive Webcast with Software Equity Group, widely regarded as the software industry’s leading boutique investment bank, to review the extraordinary year that just ended for software industry mergers and acquisitions, IPOs and venture capital investments, as well as public software company financial performance.

The Webcast will also take a look at the year ahead, including how the changing economy will impact software M&A, leveraged buyouts and public software company valuations. The one-hour event will be held on Wednesday, January 30th, 2008 at 1:00 PM Eastern Time, and will feature Ken Bender, Founder and Managing Director of Software Equity Group, and Robert O’Connor, President and CEO of Softrax.

This live Webcast will present an expert’s view of public software company valuations, revenue growth, IPO metrics, and consolidation in 2007 -– fueled by a frenzy of M&A activity and private equity buyouts and tuck-ins -– and offer insights about the changes ahead for 2008:

  •     Software LBO fadeout: Will strategic acquirers take up the slack or will deal volume plummet?
  •     Will the bloom come off the SaaS rose in 2008? When will the model boost profits?
  •     Security, Storage Management, CRM, Supply Chain: which categories will lead – and trail – in 2008?
  •     Will vertical market software companies remain in demand?
  •     How will investor confidence and market conditions in 2008 affect the IPO pipeline?

Bonus Report: Attendees will receive an executive summary of Software Equity Group’s acclaimed 2007 Annual Software Industry Equity Report.
This event is presented at no charge, compliments of Softrax Corporation. Please register by visiting or call Toll Free 1.888.476.3872.

About Software Equity Group:
Software Equity Group is an investment bank and M&A advisory serving the software and technology sectors. Founded in 1992, the firm has represented and guided well over 1,000 private software companies throughout the United States and Canada, as well as Europe, Asia Pacific, Africa and Israel. Software Equity Group has also advised public companies listed on the NASDAQ, NYSE, Toronto, London and Euronext exchanges, and represents several of the world's leading private equity firms. More information can be found at, and by calling 858 509-2800.

About Softrax:
Softrax Corporation is a leading provider of enterprise revenue management and billing software solutions that fundamentally change the way companies manage, analyze, report and forecast their revenue. Softrax solutions automate the entire revenue cycle, from revenue recognition, reporting and forecasting, through complex billing and contract renewals. Hundreds of corporations benefit from using Softrax to optimize their revenue, reduce operating expenses, comply with revenue recognition regulations and Sarbanes-Oxley requirements, and gain unprecedented visibility into their business performance. Softrax Corporation, headquartered in Canton, MA is privately held. More information can be found at,, and by calling 1.888.4.SOFTRAX.


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