Two Slim New Additions to Cyber-Shot S Series: Now with Added Face Detection

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The new Cyber-shot S-Series expands with two new models that deliver great-looking pictures plus smart features without breaking the bank.

The new Cyber-shot S-Series expands with two new models that deliver great-looking pictures plus smart features without breaking the bank.

Attractively priced to appeal to entry-level photographers, the slim new Cyber-shot S780 and S750 put amazing images within everyone's reach.

With a high-quality Sony 3x optical zoom lens and a high resolution of 8.1 effective megapixels, the range-topping Cyber-shot S780 produces detail-packed images that look amazing blown up as A3 sized prints. Even more affordably priced, the Cyber-shot S750 offers a resolution of 7.2 effective megapixels.

In an S-Series first, both cameras now feature Face Detection. This powerful Sony-developed technology can track up to three faces in the frame at a time, adjusting focus and exposure for clear, beautifully exposed portraits of friends and family.

They're also the first Cyber-shot S-Series models to use a high-capacity Sony lithium ion battery instead of standard alkaline cells. This ensures a thinner, lighter profile than previous S-Series cameras. In addition, the slim-line battery takes up less space than conventional cells when you're carrying spares in a pocket or bag: great when you're away from home for longer periods and don't want to run out of power.

The Cyber-shot S780 and S750 let you capture clear, blur-free pictures without the aid of flash if you're shooting in low light or on cloudy days. Selecting 'High Sensitivity' mode on the easy-to-adjust mode dial boosts sensitivity to ISO 1250. This allows shooting at faster shutter speeds to reduce the risk of camera shake, even with moving subjects.

A new multi-point autofocus mode ensures sharp, accurately focused images, even when your subject is moving or isn't in the centre of the frame.

Pictures and camera settings can be viewed clearly on the large, high resolution 2.5-inch LCD screen. It's great for composing and viewing shots as well as reading menus and camera settings. With a wide display viewing angle, everyone can get a clearer picture of your memories, too. Touching a button switches instantly to Playback mode, making it quick and easy to check pictures during shooting. There's also an on-screen Histogram mode that displays image brightness in graphical form - useful if you're fine-tuning exposure settings for the best possible results.

Digital camera newcomers will appreciate the handy display of functions like flash, macro and self-timer settings. There's also on-screen advice to help you select the right settings for your chosen subject as selected with the Shooting Mode dial.

Both cameras can even help beginners pick the optimum image size for shooting, depending on your preferred printing paper size and the amount of memory space remaining.

The Cyber-shot S750 and S780 will be available throughout Europe from end February and end March 2008 respectively.

Notes to editors

DSC-S780 and DSC-S750 key features

Cyber-shot S780
8.1 effective megapixels
3x optical zoom lens
2.5-inch LCD
Face Detection
Compact, ergonomic body
Up to ISO 1250
Available in Silver

Cyber-shot S750
7.2 effective megapixels
3x optical zoom lens
2.5-inch LCD
Face Detection
Compact, ergonomic body
Up to ISO 1200
Available in Silver

For more information, please contact:
Silke Schild, Corporate Communications, Sony Europe
+44 (0)1932 816 507

About Sony:
Sony manufactures audio, video, communications and information technology products for the global consumer and professional markets. With its music, pictures, game and online businesses, Sony is uniquely positioned to be one of the world's leading digital entertainment brands. Sony recorded consolidated global annual sales of EUR 55.83 billion (yen 8,296 billion) for the fiscal year ended March 31, 2007, based on an average market exchange rate for the same period of yen 148.6 to the EUR. It employs approximately 163,000 people worldwide.

In Europe, the Sony Group recorded consolidated annual sales of EUR 13.71 billion (yen 2,038 billion) for the fiscal year ended March 31, 2007. Sony Europe, headquartered at the Sony Center am Potsdamer Platz in Berlin, is responsible for the company's European electronics business and registered consolidated sales of EUR 9.12 billion for the same period.

For more information on Sony Europe, please visit sony-europe.com
and sony-europe.com/presscenter.

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Silke Schild
Sony
+44 (0)1932 816 507
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