Optica Caroni Changes to Digital Showcase

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UnoLink C.A., has implemented their DIGITAL SHOWCASE digital signage solution at Optica Caroni, the leading retailer of eyeglasses in Venezuela.

Scala, the leading provider of end-to-end digital signage software, today announced that Scala Certified Partner, UnoLink C.A., has implemented their DIGITAL SHOWCASE digital signage solution at Optica Caroni, the leading retailer of eyeglasses in Venezuela.

Optica Caroni's showcases became more dynamic effective the first quarter of 2007. The leading retailer for eyeglasses in the country chose UnoLink as its new supplier of content for the plasma screens located in stores nationwide. UnoLink's product DIGITAL SHOWCASE is now an integral part of Optica Caroni's communications & sales strategy.

This important retailer chose UnoLink to design and update its screens after evaluating our applications in clinics and movie theatres. They specifically identified the possibility of showing original videos and updated graphics in an ongoing manner. The strategy presented by UnoLink fulfils the market expectations while the content matches the target, place and time when the spaces are shown; thus rendering the screens a fundamental tool to increase the effective traffic of people to the stores, instead of an added visual feature.

All the content of the Digital Showcases of Optica Caroni is produced tailor made, in high definition video and complemented with photographs also taken by UnoLink for this project. We take advantage of the flexibility of Scala InfoChannel® to focus this creative solution toward incrementing sales.

UnoLink carried out a 4-day research project to measure the traffic and behavior of the possible consumers aiming to guide the programming development regarding duration, content, format, text length, and diagramming, which are part of the exclusive service UnoLink offers. The first thirteen Optica Caroni's stores were upgraded before 2007 ended, and it is expected to expand further in the first half of 2008.

"UnoLink's DIGITAL SHOWCASE is an excellent example of the flexibility and extensibility of the Scala InfoChannel digital signage platform," says, Richard F. Trask, director of public relations for Scala. "UnoLink has expanded the rich environment of Scala InfoChannel and produced a unique product that meets the needs of their market."

About UnoLink C.A.
UnoLink was founded in 2004, and has offices in Caracas, Venezuela and Miami, Florida. Since its inception UnoLink has been a recognized industry leader in the field of multimedia, where its products have achieved prominence in vertical markets. UnoLink is a spin-off of Canal Uno, a multi award-winning Venezuelan independent production that for the past 25 years has created television content broadcast throughout Latin America. UnoLink operates y maintains multiple networks with digital content in retail stores, restaurants, and especially in the film exhibition market The company creates advanced applications, supported by its special relationship with SCALA, the world leader in digital signage software, and its strategic alliances with leading technology and service companies in the film industry. For more information see http://www.unolink.net.

About Scala, Inc.
Founded in 1987, Scala pioneered the Digital Signage industry and today remains the world's largest provider of software for creating digital signage networks, driving more screens than all competitors combined. The company's InfoChannel product line is used for dynamic digital media networks in retail, education, entertainment, government and other industries for diverse applications such as Retail Advertising networks (Retail TV), Corporate Communications (Employee TV), Digital Billboards, Digital Menu Boards, Digital Posters, Community Access channels (Cable TV), Hotel lobby signage and information channels, Gas Pump "toppers", Convention Center Signage, Interactive touch-screens and Kiosks, etc. The Company's cutting-edge InfoChannel software platform powers thousands of digital signs around the world including the digital signage networks of Rabobank, IKEA, Bloomberg, Burger King, T-Mobile, Virgin MegaStore, EuroDisney, Kiwi, McDonalds, Warner Brothers, Santiago Airport, Ericsson, The Life Channel, Rikstoto, FuelCast, Repsol, Shell, NorgesGruppen, The Wall Street Journal Office Network and many more. Scala is today headquartered near Philadelphia, PA and has wholly-owned subsidiaries in The Netherlands, France, Norway, and Japan with a direct presence in a number of other locations and countries. Scala's products are primarily sold through an international network of Scala Certified Partners. More information is available at http://www.scala.com.

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