Find a Successful Career in Writing: Demand for Skilled Copywriters Soars

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Writers find lucrative careers through Academy of Art University's Advertising School

I'm grateful for the AAU program because it opened my eyes to an entirely new understanding of advertising.

The work of a copywriter is everywhere: from billboards, to magazine ads, to websites and more. Nationwide, advertising agencies are desperately seeking copywriters with the right skills to drive a campaign toward success.

Copywriters are currently in high demand and companies and agencies are willing to compensate - generously. According to Robert Half International, the world's largest staffing firm, 60 percent of advertising and marketing executives who said they plan to hire new employees said they will be adding copywriters.

Graduates of Academy of Art University's copywriting program have gone into highly successful careers and continue to garner acclaim for their work. There are only seven copywriting schools in the country and Academy of Art University is at the top.

Agencies look for people who can write clear, persuasive sentences that demand attention. In order to get a callback from any agency or company, however, one must have a comprehensive advertising portfolio demonstrating a wide range of work. Academy of Art University's copywriting program within the advertising school is built around developing a diverse, strong portfolio that will be a ticket into any copywriting job.

Copywriting is the perfect career for anyone with a creative writing degree, journalism degree, communications degree or any other humanities degree. A perfect candidate is somebody who graduated from a four-year college with an English degree and does not know what kind of job they want upon graduation. With the right classes in advertising, art direction, marketing strategies, copywriting technique and more, they can land just about any kind of copywriting job.

Mike Brenner, a graduate from Academy of Art University's advertising school, says that becoming a copywriter has been a great career for him. He is currently working at Attik, an agency in downtown San Francisco and has worked on campaigns for the Toyota Scion (for which he won an Adweek magazine Best Emerging Talent award). He originally wanted to be an art director, but found copywriting to be a much better fit.

"I just want to make sure that the idea gets across to the viewer," he said. "I'm grateful for the AAU program because it opened my eyes to an entirely new understanding of advertising."

He lends much of his success to Mark Edwards, the Associate Director of Copywriting at Academy of Art University.

"Any student considering writing would be fortunate to benefit from his experience and encouragement," Mike said.

After graduation, copywriting students can go on to work in any advertising agency, or an agency that specializes interactive advertising, or any company that produces their copy in-house. One Academy of Art University copywriting graduate, Jason Sperling, worked on the award-winning Apple campaign "Mac vs. PC" as well as the "Get a Mac" campaigns. With the recent release of the new Macintosh Air at Macworld 2008, it will be exciting to see what innovative campaign his team will come up with.

About Academy of Art University's Advertising School
In the Academy's advertising degree program, students learn an integrated approach to marketing communications that is backed by solid strategic thinking. The nation's top advertising program's curriculum combines creativity with professional skills training to get the best advertising jobs. Academy graduates have gone on to work for esteemed firms such as Publicis, McCann-Erickson, Young & Rubicam, Saatchi & Saatchi and Goodby, Silverstein & Partners. The advertising school offers a bachelor's degree in adverting, a master's degree program in advertising, and an advertising online degree.

For more information about Academy of Art University's advertising program, please visit the advertising school's page.

About Academy of Art University, San Francisco

With more than 11,000 students, Academy of Art University is the nation's largest private art and design university. Established in 1929, the school offers accredited AA, BFA, M.Arch and MFA programs, as well as continuing art education with classes in copywriting, fashion merchandising, interior design, new media, computer animation, sculpture, graphic design, cinematography, industrial design, digital photography and car design. Students can also enroll in a flexible online degree program in art and design.

Academy of Art University is an accredited member of WASC (Western Association of Schools and Colleges), NASAD, Council for Interior Design Accreditation (BFA-IAD) and NAAB (M-ARCH).

For more information visit http://www.academyart.edu or call 1-800-544-2787.

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Kristin Rasmussen
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