Greeting Card Company Finds Business in Hokey Holidays

Share Article

NobleWorks, a greeting card company based in Hoboken, finds business in alternative greeting cards that bring in complaints. This is how the company measures success and makes most of their profits.

As a new form of business, NobleWorks announces their line of greeting cards that put a skew on traditional holidays and greetings. Cards from NobleWorks skewer most ethnic, religious and alternative lifestyle groups, as well as some other species. The purpose of these cards is to bring in complaints to the company. In turn, this is their method of measuring success.

"If we don't get hate mail in a week or a month, we start to think we're doing something wrong," said Ron Kanfi, the company's president. "We have a very specific niche, which is edgy humor; it's how we survived."

Kanfi, who has been associated with NobleWorks since 1983, shares his office with his dog, Sparky, a Bichon Frise. "The real challenge for us is getting through the censorship of the big box stores and reaching the consumer who wants our product." Kanfi also says that the company is not out to alienate the entire marketplace.

The resulting letters from these greeting cards come from all corners; the company has framed an open letter from the Catholic League that singles out NobleWorks as "arguably the worst offender" for greeting cards that obscenely portray Christmas.

That's where the company's latest venture, which started in October, comes into play. Through its Web site, http://www.nobleworkscards.com , shoppers can order and customize dozens of cards from the company's inventory of roughly 1,500 greeting cards.

NobleWorks introduces as many as 500 new designs each year, but simultaneously discontinues roughly the same amount. Some of the cartoon cards are done by artists whose work appears regularly in the New Yorker.

The company has been featured in The Daily Ledger and receives a lot of attention for their cards and greetings. To see the whole story, visit http://www.nj.com/business/ledger/index.ssf?/base/business-8/1198128912182250.xml&coll=1

About NobleWorks:
NobleWorks is a privately held company founded by Christopher Noble, who died in 2001. NobleWorks began as a greeting card printing company, but has since branched out into posters, magnets and calendars. The company does about a third of its business during the Christmas season, but are continually working on designing cards for the following year's holidays.

To see the different cards and greetings, visit nobleworkscards.com.

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Ron Kanfi President & Creative Direc
Visit website