Kognito Wins Bersin & Associates 2007 Learning Leader Award for its Simulation Platform

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Kognito, a leading developer of immersive learning simulations, announced today that the company has received the Bersin & Associates 2007 Learning Leader Award in the "Vendor Innovation" category for its Interpersonal Skills Simulation Platform. Kognito's web-based simulation platform allows players to engage in workplace conversations with realistic virtual characters -- equipped with emotions and memory -- and develop a strong understanding of the strategies and tactics that underlie effective and non-effective interpersonal communications.

Kognito, a leading developer of immersive learning simulations, announced today that the company has received the Bersin & Associates 2007 Learning Leader Award in the "Vendor Innovation" category for its Interpersonal Skills Simulation Platform.

Kognito's web-based simulation platform allows players to engage in workplace conversations with realistic virtual characters -- equipped with emotions and memory -- and develop a strong understanding of the strategies and tactics that underlie effective and non-effective interpersonal communications. The platform goes beyond the typical branching-storyline approach prevalent in many of today's simulations by utilizing an innovative game logic and behavioral feedback mechanism that provides players with insights into their decision-making patterns, assumptions and behavioral tendencies.

Based on empirical research in the area of social cognition and behavioral modification, the platform was specifically designed to improve an individual's ability to effectively manage difficult conversations in the workplace. Difficult conversations are those where stakes are high, emotions run strong and opinions often vary (e.g., giving critical performance reviews, confronting disrespectful behavior, resolving conflicts and negotiating). Research has shown that being able to effectively handle this type of conversation is key to the effective functioning of today's leading teams and organizations.

"We received many applications in the Vendor Innovation category, but Kognito stood out as highly original," said Chris Howard, vice president of research and a principal analyst for Bersin & Associates. "Kognito's simulations provide a very customized and realistic environment in which to practice and learn leadership concepts that can be difficult to achieve in classroom scenarios."

Kognito is currently using the platform to develop custom and pre-packaged simulations and e-learning training programs in the areas of management, leadership and health, through partnerships with leading content experts and academic institutions.

Corporations, government agencies and universities have found Kognito's simulations valuable in providing learners with standardized, cost-effective learning experiences and practice in risk-free, and engaging environments. Trainers are excited about the ability of these simulations to help learners understand interpersonal tactics and dynamics and the ability to use the simulations to engage learners in classroom discussions and promote behavioral change.

About Kognito
Kognito is a leading developer of immersive learning simulations for academic and business education. Our web-based simulations and training programs allow learners to practice and build experiences so they can better perform in real-life situations. Located in Manhattan, our team has a unique combination of expertise in psychology, learning and leadership as well as innovative simulation and game technology. Utilizing its proprietary simulation platform technology and processes, Kognito has worked with Fortune 500 companies, academic institutions, and government entities to design and deliver measurable and effective learning solutions. For more information, visit http://www.kognito.com.

About Bersin & Associates
Bersin & Associates is the only research and advisory services firm focused solely on research in enterprise learning and talent management. Bersin & Associates' WhatWorks® research and research-based services are designed to deliver actionable direction and to help improve operational effectiveness and business impact.

Bersin & Associates research members gain access to a comprehensive library of best practices, case studies, benchmarks and in-depth market analyses designed to guide professionals in making fast and confident decisions. Research areas include planning and strategy, learning programs and delivery, talent management, technology and infrastructure, and measurement and analytics. Member benefits include in-depth advisory services, access to proprietary webcasts, on-site analyst visits and strategic workshops. For more information, go to http://www.bersin.com or call 561-455-0622.

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RON GOLDMAN
Kognito
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